Content is the king, they say which has made content writing an important task in every company with a virtual presence on the internet. But, things are not the same as before. In a recent survey, it has been found out that more writers spend more time writing less content. As bloggers and content marketers, it is expected of the writer to provide content which is more useful and valuable, that too in the written form. Not to mention the decline of attention span each individual has while reading an article, writers now are improvising to get more attention. The survey that had inputs from around 1,377 bloggers has some very interesting results and insights to look into. Given below are some of the best takeaways from the survey of 2017.
- More Writing, Less Publishing:
The survey found out that bloggers are now opting to spend more time writing quality content than just anything. The work hours being the same, this means that now less number of articles and blog posts get published. An average blog post requires 3 hours and 20 minutes of time to be complete. It includes brainstorming on topics, gathering facts, data, research and then piecing it all together. But 49% of the bloggers believe that spending time in creating such content has a boost and is impactful. - Quality And Media:
The results imply that more number of bloggers now prefer using editors. Before, when the bloggers sent the post for editing to a mediator, the time required for publishing a post was longer. Bloggers then began taking it on themselves by editing their own content. However, this can increase the risk of overlooking and typos. External editors ensure that these mistakes are taken care of and the number of bloggers who have started using it has increased drastically. Also, many of them are now using media like pictures and videos for a better understanding of the topic. - Longer Posts:
Writers are now spending more time writing longer posts. After all, the readers would want to read everything in the same place which is why bloggers now spend time writing posts that can give a one-stop solution to their readers. The average number of words that writers write these days is 1,142 words per post. - Paid Promotions, Influencer And Content Marketing:
With the decline in organic reach, more and more marketers now find paid promotions to be a better marketing tool than ever. This is mostly because the paid promotions on Facebook and Instagram actually tell you where the money has been spent with insights and analysis. It makes doing such promotion justifiable. Content sees more promotions than before and will do in another 4 years. - Updating Old Post Works:
Nobody wants to stumble upon a post that has outdated information. No matter how strong your SEO is if your content is not valuable to the reader, chances are that it won’t be read and the traffic will reduce. In the survey, 55% of the bloggers mentioned that they felt updating their previous posts has helped boost the visibility of their articles and the website.
With the growing market for digital marketing, it is clear that even blogs and written content are here to stay. Win Infosoft is a digital marketing agency that specializes in SEO, PPC, Web development, SMM and app development.
