IT Security Archives - Win Infosoft

Must-Have Features For Any Mobile App! – Mobile App Development

June 13, 2019

by win4admin with No Comment IT Security Mobile APP Development

Some apps are user-friendly and fun to use. Others are more frustrating to go over which makes us wonder what went wrong with Mobile App Development. We found out what elements make the best apps the way they are and listed down a few important features that every one of those must have. Given below are some features that can make the app development success.

Have A Search Feature:
When a user comes online on the app, they may be in a hurry which is the case most of the times. It comes in handy if what they want to find is just a click away. Search bars allow them to do just that. Having a search feature can definitely boost the attractiveness of your app as your users can easily find what they want in less amount of time.
Feature For Sharing Content:
Many top-tier apps have social networking capabilities so that the content the users like can be shared easily. The sharing content is not restricted to jokes and memes anymore but has grown to full articles that the user finds interesting. It is crucial hence, to provide them with a platform to share the content that they find engaging and thereby also increasing the exposure for your product.
Responsive Interfaces:
Today, people use different kinds of gadgets to use apps or browse the internet. From desktops to Smartphone and smart TVs, apps are now available on a gadget of every screen size. Some users might use a normal smartphone or a tablet with an even bigger screen. Having a responsive interface ensures that the design accommodates itself according to the space it receives thereby increasing the appeal of the product.
Different Versions And Platforms:
Your product must be available and supported by different versions of the constantly updated Operating systems. While Android holds the majority of the market share, Apple’s market is too big to ignore. Therefore, the app you develop must be available for Android as well as iOS that too compatible with their various versions.
More Touch:
It is okay if your user is seated in front of a PC at which point you can ask for whichever information you want. But from the perspective of a phone user, typing is a lot to ask at which point the user may lose interest. Keep your inquiries to a minimum and for the needed information, try to incorporate features that use touch.
A Feedback Feature:
Many times users are the ones to bring an issue to your attention. More often than not, what the user wants from the app is easily discernable through a feedback feature. Many users are vocal about what is wrong with it or what is missing. Provide them with a platform to raise their concerns in the app itself. This has two very big advantages. First, you get to know from their perspective what is wrong and second, they come to you before giving a bad review elsewhere.
Offline Mode:
Help your user by providing them with an offline mode. While storing data on mobile phones is a potential threat to data security, the user may not have a sound internet connection at all times. Make the bare minimum features available so that they are available to work at least for the time being.

Mobile APP Development is not an easy task and requires professional help. If you are on a lookout for an app development agency, contact us at Win Infosoft today!

About the author:

Win Infosoft, Develop mobile apps is an easy feat but developing an app that provides out of the box user experience is a challenge!! The team at Win Infosoft meets this target by creating mobile applications that keep users hooked and increase your business. Users always need apps that work fast, are creative and have easy functionalities. We provide all that and more.

first step to hire android app designer for increasing your digital presence. Some rely on the reference to others while many roam around browsing several websites to get quotations for the same.

Tips To Keep In Mind To Hire Android App Designer

April 30, 2018

by win4admin with No Comment IT Security Technology Uncategorized

You must wonder what should be the first step to hire android app designer for increasing your digital presence. Some rely on the reference to others while many roam around browsing several websites to get quotations for the same. But hiring an Android app designer is a process which has to be carefully undertaken to ensure that whatever work you require of them, is easily and flawlessly delivered. Here are some essential tips to keep in mind before hiring an expert for app designing.

Do Your Research
Do your fair amount of research on which company has a good reputation, what is their profile, how many clients have they served and how is their monetary requirement. You can acquire these details from the internet or ask your closest friends and acquaintances for references. Once the list is ready, move on to the next step.
Decide Your Parameters
Make a list of parameters that are important to you. If you are just starting then money is very scarce and you need someone who’ll do a good job in less expense. If you are looking to move your business online quickly, time is of importance and your main parameter would be to find someone who is efficient. Decide your list of parameters and shortlist the companies accordingly.
Focus On Their Work
No matter what your priority is, always focus on their previous work and profile. It speaks a lot about their experience, quality, and skill of executing the job. Look for someone who has already delivered many projects or varies types. The last point is important too as it reflects the amount of creativity that they can instill in making your app appealing or user-friendly to the customers.
Have A Call Or A Meeting
Have an initial call or meeting with the shortlisted companies to give them an idea of what you want and how much will they charge. By now based on the research even you get an idea of how much is okay to spend on an app. Talk to them and gauge how easily can they understand your need. This will help you decide on one company. Although, one thing you must keep in mind is quality work must be always paid well. So if you are looking for a good job, you shouldn’t work on saving money but be willing to spend a little more if needed.
Decide Your Pick
Now that you have all the information you need, you are in a position to decide on a company which
– Understands just what your company needs
– Is creative with all its clients
– Has a very good work profile
– Has a good reputation for delivering on time
– Is easy on the pockets
– Provides guarantee of good work within the deadline

Once you are done with all these, you can easily point out the best android app developing expert for you. Win Infosoft is an expert in developing android apps with skilled personnel and expertise. Contact us if you want to take your business to another level and get yourself an app.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones.

Apple Has A Huge Market – Says iOS App Designing Company

April 19, 2018

by win4admin with No Comment Digital Marketing IT Security Mobile APP Development Technology

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones. While the majority of the world uses Android for its easy availability, user-friendliness, and smart prices, iOS has an almost equal market too. A good number of people in every country and a majority of people in the US use Apple iPhone as opposed to other smartphones. This trend is seen due to various reasons, some technical and others social. Here is why investing in iOS app development is as fruitful as Android.

Why an iPhone?
Studies indicate the number of people who use iPhone is a whopping 505 million active.
This number is a little too huge to ignore if you are a business. Users all around the world use an iPhone for various reasons but two of the biggest influencers in the market are: better performance and status quo. The iPhone built by the parent company Apple is said to be superior in technology when it comes to speed and performance in comparison with its counterparts. The phone has a separate RAM only for operations which remains unaffected by the amount of data the phone stores. Add to it an enormous capacity of data storage, one cannot help but drool. Although the apps have to be paid for in this phone, it’s superiority in RAM usage, speed and longevity gives it an edge over other phones especially Android.
Because it has a good technical background, it comes at a price. Today having an iPhone no matter what age it was manufactured at, is seen as a sign of class. People also buy it for keeping up with the trends in the market which is why Apple has a growth spurt every time it releases a new model.

iOS app designing
Because it has a huge market, companies cannot simply ignore apps for the Apple store. A majority of your customer base is divided in Android and iOS which is why one must also focus on designing an app for iOS. It requires hiring experts who know how the technology in the phone works and to make the best use of it. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

Determine the objective to be fulfilled, customer demographics and research on the need
Invest in User experience to make the app user-friendly
Work on User Interface to give a better performing app.
Coding, coding, coding
Run the app as a test
Find bugs related to it and fix them
Release it to the world.

It is one of the most important tasks to be undertaken and hence must require experts who have years of work and skill to do so. Win Infosoft has been working in the field for years now and has a skilled team to ensure you get the desired result. If you are looking for someone to design an iOS app for you, contact us today!

About the author:

Different Types of Redirects in SEO

February 27, 2018

by win4admin with No Comment Digital Marketing IT Security

Redirects are very important in the business of SEO. With changing times, site owners more often than not, are faced with the option of generating a new site, changing the link address or even deleting content. This is usually done for a major change or simplicity or you might not need a page anymore. Here is where Redirects come into play. When you change your URL for any of the reasons, it is important to let the search engine robots know that the contents of the page or the page itself is available somewhere else, temporary or even permanently unavailable. Here we have a list of redirects that can be helpful based on your needs.

Reasons for using Redirects

While regularly maintaining your site, you will often come across tasks that will require redirects. Some of the reasons that will come up more often are:

When you want to delete a site or a post
When you want to change your domain
When you no longer wish to use www in your link address
When you merge certain websites
When your CMS is changed
When you change your URL structure or
When you have to enable Permalinks in WordPress

HTTP Redirect Codes

Every redirect has a specific code. This is a 3 number code which specifies the nature and purpose of redirect. S for example if you see a 404 error, it means the page has not been found. The 503 redirect means the site is under maintenance. These codes are present in 5 different ranges.

1xx – Informal
2xx – Success
3xx – Redirection
4xx – Client Error
5xx – Server Error

Commonly used HTTP redirects

Although due to the range of HTTP codes, the list of redirects can be endless, given below are the most commonly used redirects and their main purposes.

301: Permanently Moved
This happens a lot as the URL address of our pages change from time to time. It is important to set this redirect which automatically transfers the Old URL to the new one. In case this is not done, the server will show a 404 Error Page not Found which is something we don’t want our site users to see.

302: Page Found
This redirect is used when you have temporarily shifted the page to some other URL. It means the destination of the page requested has been found however the location is unclear. This redirect is vague as it doesn’t mention if the situation is temporary or not. One should only use this redirect when they want the URL transferred to a new one temporarily. This means the search engines will not change the old link address t the new one and the old URL can be used again.

307: Temporary Redirect
This is more like 302 as it mentions that the page has been moved however it is more specific and the nature of redirect is temporary. You can use this when you want to direct the user to a new link while still keeping the old request method functioning. The request may change over time so it is essential for a client to keep using the old URL.

403: Forbidden
This redirect is for sensitive information provided on a web page which is not accessible for certain users. If the credentials are not approved by the site requirements, this error appears and the page remains forbidden for the user.

404: Page not Found
This error specifies that the content has been deleted and the page cannot be found. As this puts a dent in the user experience, it is better to redirect the page to a new URL so that you don’t miss out on the site users. It is important to monitor these pages and keep them at a low number as much as possible. A number of such pages is seen as a bad sign by the Google console. This might affect your rankings very badly.

410: Gone
This redirect gives a straight answer to a users query. This means the page has been permanently deleted and cannot be found. This is also a way of telling search engines that the URL should be deleted from the index so that users do not click on it. However, if the information has been shifted elsewhere, a permanent redirect would be a better option. Even if not, try to improve the contents of the page and keep it.

451: Unavailable due to legal reasons
There are instances where judges request particular page r content to be taken down from the internet. If your page is one of them, use this redirect to specifically let the search engines know that it is down due to legal reasons.

500: Internal Server Error
This redirect means that something went wrong while the request was being processed and the request could not be fulfilled due to the same. This redirect does not specify the reason so it could be many reasons. The server is acting funny or there is a problem with the script. Servers must be checked for the problem and resolved as soon as possible.
503: Service Unavailable
This redirect straightaway means that the site cannot serve you for the time being due to overload or outage. The best use of this is when your site is under maintenance. This also means that the search engines can come later and that the site will be in service again after the maintenance is done.

About the author:

Convert Your Website From HTTP to HTTPS in Quick Easy Steps

February 22, 2018

by win4admin with No Comment Design IT Security

In the latest development from Google, the tech giant recently announced that it will give a ranking boost to websites with HTTPS extensions over the ones with HTTP. For developers all over it is a good news as every one of them knows for sure HTTPS is better than HTTP. Before Google sets in motion it’s announcement, every website must convert itself to HTTPS. We have compiled a list of quick and easy steps you can use to convert your website.

Keep yourself ready

This involves covering and considering various aspects of your current website before jumping into the conversion

Check if the Sales team is ready. If your site is seasonal, it would make sense to not make the switch at peak times. You must expect downtime and make a decision on the timing of switch.
Check if your host is ready. Many hosts might need some extra configurations before going to HTTPS. Make sure they can deliver a HTTPS website.
Get your team ready. Communicate to your team that they should expect a downtime as the website will be under maintenance. This means the developer team you need help from for the switch, the Sales team and even your customers.
Make sure you are ready. This task is long and requires continuous efforts. Once you start on the path of conversion of website going back may not be an option. Remain available for problems that may come up and do not schedule this for the last moment.

Get yourself an SSL certificate

This is one of the quickest steps and most of the times the hosts sell it with extra service of configurations. The rate of the certificate depends on what you want. A standard SSL certificate will not cover www.abc.com and abc.com for you. However an expensive Wild Card certificate might do the job, but this isn’t necessary for many setups. If you feel you may need a special kind of SSL certificate then hire a professional company to do the job that you trust. This is very rare though. One last thing about pricier SSL certificates especially the ‘Extended’ types is that they show a green lock at your address bar. Whether it boosts the Sales or not is impossible to say but you know now why it’s that way.

Configure hosting with SSL certificate

In case the website host does not configure the SSL certificate, it is only about pass keys you can get from the seller. However, be mindful of the spaces you fill and ask for help wherever needed. Part of the money you pay the the website host is for their help in configuring your site with an SSL certificate. Once this is done, you won’t see the invalid certificate message on the HTTPS websites. For this change, clear your cache and not just that of private browsing. You can also ask someone with the HTTPS link to try it out. However this will direct them to your HTTP website as the switch isn’t complete. Website hosts work very differently so you must keep and open mind.

Change your links to HTTPS

Now you will know why people say “do not hard code your links” or “use relative links”. Here is how the Content Management System will help save some time for you (CMS). Considering the SSL certificate for your website is all setup,

5. Fix all the non CMS pages to how they should be

Find the links that are not generated by CMS, pages like CDN, photos or even JavaScript, basically anything your website will use.
Change the link paths to relative. If your site link is “www.abc.com/link” change it to “/link”. This way, the link will work on both HTTPS and HTTP if the switch is not completed or stopped in between. Make sure the links start with that first “/”.
Test it by clearing your cache and clicking on the link. Test to make sure where does it work, on HTTP or HTTPS. Either way it’s only a test.

6. Fix all CMS generated links

Changing the links vary from platform to platform. Given below are the changes made through Magneto and WordPress on regular installations. In case you have some different CMS, you may have to refer to the documentation or take help.

Take a look at all your CMS generated links, posts, images, template files etc for improper links. Many times the CMS auto generates the URL for the page which can be a wrong link. Example, a URL in Magneto can be {{unsercure_base_url}}abc.html. This should be changes to a relative link “/abc.html”
For Magneto users, follow the below instructions and login to the to back end system through System > Configuration > Web > Secure to verify if the setting are okay.
Base URL ends in slash. So for your HTTPS website it’ll be https://abc.com/. Use Secure URLs in front end : Yes. Use Secure URLs in Admin : Yes
For WordPress users, you’ll have to change the URL and add some code to force HTTPS in Admin and go on to install plugin. The plugins vary very much in WordPress so you might have to go have a look at the documentation for that.

7. Look for potential errors

You’ll be lucky if all your site links work with HTTPS on the first try. You’ll have to open a browser Chrome or Firefox or Safari, go to your website links and Inspect element. In case there are any errors in the HTTPS conversions the errors in linking will be highlighted. Another way to do the checking would be to individually check the source code of each page for HTTP extension. You should be able to correct the errors easily.

8. Setup redirects or use HSTS

The next step would be to setup Redirect 301 for all the HTTP links so that they lead to your HTTPS links. In Apache based websites, this redirection of incoming traffic is fairly easy. All you have to do is to add a code on top of your .htaccess file to your root folder.

RewriteEngine On

RewriteCond %{HTTPS} off

RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]

Once this is done, test all the sites if they are going to HTTPS URLs or not.

If you aren’t worried about a handful of users being affected and want to use the latest technology, HSTS (HTTPS Strict Transport Security) is for you. It basically works like the Redirect mentioned above but does so in a standardized way. Internet explorer is yet to be accustomed to this however other browsers are up to speed with HSTS and it can be a possible standard for websites in future.

Migration of your site to HTTPS can be a herculean task but thankfully there are many out there to provide help. Google for example provides special documents for the conversion especially for HTTP sites. With an experienced conversion host and minimal cost per year, you can stay on top of your game by maintaining the outreach your business requires.

About the author:

A Comprehensive Guide to Introducing Chatbots to Your Company

February 15, 2018

by win4admin with No Comment IT Security Website Development

The evolution of artificial intelligence is now at its peak, and people are expecting new changes every day. One of the boons of artificial intelligence is the presence of chatbots that make customer management easy and painless if you have the right tools. Chatbots are giving fierce competition to human customer service executives by becoming smarter and more widely used than ever before.

According to Garter, by 2020, about 85 percent of customer interactions would be done without the need for humans. If you are also fascinated by this innovation and want to make it work for your company, then read this comprehensive guide to introducing chatbots to your company that tells you what a chatbot is, what it can do for you and who can provide you with one.

Meaning

According to Oxford dictionaries, “Chatbot is a computer program designed to simulate conversations with human users especially over the internet”. It can also be considered an assistant that communicates with humans via text messages and can integrate with websites, applications or instant messages to help businesses get closer to the customers.

Origins

No, we are not going to bore you here. We just want you to know that the first conversational bot was written in 1966 in the US. It was implemented by a computer scientist of the Massachusetts Institute of Technology, Joseph Weizenbaum. This bot was named Eliza, but it didn’t prove to be an instant hit because it was too authentic with communication and misled the customers.

Why a Business Needs It?

A business needs chatbots due to these reasons.

High Productivity

Chatbots are more productive and efficient than humans.

Entertainment

They can even entertain people when they are getting bored as the conversations are often amusing.

Non-Judgmental

Customers who don’t want to be judged by other humans for picking a product prefer to seek the help of chatbots.

Curiosity

People are always curious about new technologies and prefer companies that offer a chatbot experience.

Personalized Communication

Chatbots resolve specific queries of customers and helps them feel special which boosts brand loyalty.

Enhanced Response Rate

They are more responsive than humans as they can be functional 24 by 7 rather than just 8 hours put in by human employees.

Make Repetitions Easy

As most customers have some basic FAQs like when the business will open, when a particular product will be launched or whether X product is available, Chatbots takes care of the task of offering the same information again and again without feeling frustrated (which a human employee might).

How Can a Chatbot Help Customers?

Pre-Purchase Query Resolution

Chatbots can help the customers find answers to some basic questions like business hours, product availability, discount details, etc.

Shopping Assistant Bots

As the name suggests these bots help customers to make a purchase decision quickly by asking simple questions like type, color, size or design of the product they would like to buy along with the budget range or delivery address details.

Explainer Bots

When you buy a new product that you have never used before like new accounting software, and you need help in deciphering it, these types of bots would serve as trainers for you and your customers/ employees by answering queries by using media like videos, images or links.

After Sales Bots

These bots do post-purchase tasks like collecting feedback, resolving return issues, registering complaints, and doing everything possible to keep the customer happy.

How Can Chatbots Help Businesses?

Apart from customer management, companies are also using bots to collect customer data, help organize meetings and other such tedious and time-consuming tasks.

Where to Buy a Chatbot?

Chatbots have gained popularity in every part of the world. Here is a list of a few companies by regions that provide excellent options.

USA

1080bots — San Francisco, USA
Bdost — San Francisco, USA
Convos — USA
Headliner Labs — New York, USA
Zebo — Palo Alto, USA

Canada

BinaryFog — Toronto, Canada
deepPiXEL Inc. — Toronto, Canada
Heyday — Montreal, Canada
Massively — Toronto, Canada

South America

Alan — Montevideo, Uruguay
ChatClub — Brazil
Labs357 — Rafaela, Argentina
Nama— Sao Paulo, Brazil
Atendimento com Inteligência Artificial — Brazil

Europe

01tribe — Rome, Italy
aidevelopers.co.uk — Manchester, UK
The Bot Agency — Bordeaux, France
The Bot Platform — London, UK
Xbots — Greece

Australia & Asia

Autus — Sydney, Australia
Xandra — Maroochydore, Australia
Botpress — Dubai, UAE
BotsNext— Bangalore, India
ChatterOn — India

Israel

200 Apps — Jerusalem, Israel
Chat Leap — Tel Aviv, Israel
Spartans — Tel Aviv, Israel

Africa

Bots بالعربي— Cairo, Egypt
BotsZA — Johannesburg, South Africa

Should I Build a Chatbot?

If you have the skills or resources, you can also build a custom chatbot for your business. All you need to do is to take benefit of the great services like these:

howdy’s botkit
api.ai
wit.ai
textit.in
BeepBoopHQ
Dexter
Chatfuel
converse.ai
IBM’s Watson

How to Make Your Employees/Customers Comfortable with Chatbots?

To make your employees/customers comfortable with chatbots, make sure that you tell them of this change in advance and clear their doubts. You can also offer free training or create tutorial videos on how to use a chatbot.

If a customer or employee is showing resistance, you can sit him or her down and talk through the issues. Remember that chatbots will garner results only when they are widely accepted, and you as a business owner need to lead this change. Once done, this change will be worth it as it will save money and still deliver a customer with an excellent experience!

Sources

Top 10 Coding Platforms For 2018 – WIN INFOSOFT

December 21, 2017

by win4admin with No Comment Digital Marketing Hosting IT Security Social Media Technology

There are over a hundred programming languages in the world. Some of these are old while most of them are new. Needless to say, every programming language has its own pros and cons and so to get the best result, it is important to understand what is the need for the project. The best programming languages are based completely on the demand in the market. Learning programming languages is important for various reasons.

You can use computers as you wish, considering you know ways around them.
Your skills are high in demand once you are an expert.
You can invest your time in robotics which has a large scope today.
You can be the one to constantly keep changing the pace and improving the technology.

Doing so gives you an edge over every other personnel on the team. We have here listed down good 10 coding platforms to learn for 2018. Depending on their abilities and success, we have here a good mix of old as well as new coding languages.

Python (New):
It is used for testing microchips and is a comparatively easier program to learn than Java and C++. It takes only a few programming lines to execute a task using this language than the others.
C#: It is the evolved form of C and C++ and has been created by Microsoft especially to work with the .NET platform. Some features included are static classes, Lamda expression, partial methods, query expressions etc.
Java:
It is a fairly old language but is still well used all around the world. Its projects are server based or games and reliable applications.
R (Computing graphics language):
R is basically an open source computing language and is used for statistical computing. It is used especially for graphics and like a normal library, has multiple libraries that store graphics data. Because of this, it is easier to make different algorithms.
Swift:
This language has a way to deal with different security systems and executions. It is a universally used language and its one major task is to make the best accessible language. It is expected to be a C- based language.
C++: It is one of the most famous coding languages. It depends on the syntax of C and is a general-purpose language. You can practically use it for any kind of coding and project. The similarities between this and C are various. Its memory is managed through static, thread, automatic and dynamic storages.
Arduino:
One of the best languages for network devices. It is based on C and C++ and has multiple libraries which are written in C or C++. It is open sourced and is concerned majorly with hardware implementations.
PHP:
It is a general language for server-side applications and general web applications. Almost all the work of web development is based on PHP and HTML. The database of this language is much stronger than any other language and has lesser security issues.
Ruby:
A fairly new language in terms of application, this language is a mix of object-oriented, dynamic and reflective programming language. It supports multiple programming paradigms and will be widely used in 2018.
Go (Latest):
Go is one of the viral and fairly new programming languages which is freely available. It is statistically typed, scalable to bigger systems, easily readable, does not require IDE and supports networking and multiprocessing.

It is important to start with a language that will help your career the most. Learn languages that will support your upcoming projects and are in sync. Keep the ones you already have learned as new versions of the languages are released every day.

Win Infosoft is a Digital Marketing agency that holds expertise in SEO services, PPC, Social media marketing, Web development and applications for every operating system.

What Should Be Your Social Media Marketing Goal?

September 18, 2017

by win4admin with No Comment Hosting IT Security Social Media Technology

If you are not considering the ROI coming from social media marketing, then maybe you should. Social interaction with customers is not usually seen as something tangible and in many companies, does not really help in conversion and sales. But developing such strategy with your digital marketing agency can definitely provide you with results that are in the direction of your business goals. The objective of your strategy can differ based on the need of the company. And whatever the objective, it will always move towards increasing the chances of your business to boom.

Many companies have different SMM goals but some of the major of them are listed down here:

Brand Awareness:
Based on a recent report, in the study of 522 companies, almost every 3 out of 4 companies had their short-term SMM goals to increase brand awareness. It is a very good channel for doing so as engaging content, videos, pictures, and interaction have been very crucial in building a brand name. Hence, if you think your business needs a little more exposure, the strategies your agency makes can all point towards this.
Lead Generation:
For other companies, getting data and lead generation is the second highest SMM goal as per the report. The data is very useful for marketing and conversions which are why experts rack their brains to think about ways in which potential customers might give up their contact information.
Customer Loyalty:
This is majorly for companies who already have a brand name. But as the saying goes, out of sight out of mind, Social media is the virtual reality where everyone visits every once in a day. And what better sight to see than your favorite brand engaging you with creative content. Social media goals directed towards customer loyalty is one of the best goals a company can make for themselves for retention of customers.
Sales:
Although social media was not seen as a potential market for sales after Facebook and Instagram started Ads, the market has risen by leaps and bounds. Companies have seen a lot of conversions especially in e-commerce which is why if your needs include conversion, SMM strategy for it can be considered.
Customer Service:
Though only 17% of the 522 companies in the report mentioned above had customer service as a goal, social media is a good platform. Today companies are more accessible on Facebook and Twitter than they were with their email IDs and contact numbers. Which is a good and easier way of keeping in touch with your customers.

One only has to decide which SMM goal suits them the best for time being of course. As time passes, the goals might change with an increase in brand awareness comes the need for customer loyalty and service. Wininfosoft offers SMM services in the digital marketing arena and has one of the finest experts in developing social media goals with you for your company.

An Amusing Week – Digital Marketing Trends In The Past Week

September 15, 2017

by win4admin with No Comment Hosting IT Security Mobile APP Development Social Media Technology

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

More than 50% of the British use Ad Blockers:
From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
39% of teenage YouTube users say it has too many ads:
This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
Around 3.4 billion pounds is abandoned in the shopping basket.
This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
Mobile payments are on the rise.
This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
Rise in Netflix users:
Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
60% of digital publishers auto play their ads:
Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
Consumers are most annoyed by disruptive ads:
A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
Brand activation revenues to reach $357bn in 2017:
Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

Mobile App Development – Top 6 Programming Languages

September 13, 2017

by win4admin with No Comment IT Security Mobile APP Development Technology

Today mobile apps have become somewhat a must for business and its productivity. It is implied then that the mobile app development industry has grown by leaps and bounds in the past few years. If you run a successful business, you might have hired professionals to do so. In case of startups, developing an app is the first step to make the business visible to the customers. Which is why if you are now planning to start off, choosing the most appropriate programming language is important. Here is a list of top 6 app programming languages that you can choose from.

HTML5
By far the easiest language for programming, this language has many advantages. Data types are simple to insert, it keeps in account the different screen sizes levels the playing field of browsers. However, it is still just a proposed standard. It is cost effective and is able to develop from a previous HTML version and so can be helpful for companies already having their own apps.
Objective C-
This is the programing language being used currently by apple for all its iOS. Every Mac and iPhone is equipped with that iOS. The language has led to good graphics, input and output features and display. However, the company is now planning to start programming in another language Swift.
Swift
This language is now becoming a part of the framework in Apple products. Developers are now shifting towards it as it works with Objective C- very well but eliminate all security vulnerabilities that come with Objective C-. It is the latest language and app developers should start using the programming language for more companies want to shift towards a better version of their apps.
C++
The language worked very well even before the smartphone and still provides a very robust structure for the apps. It is still used for various Windows and Android based applications. It allows apps to run on every possible platform and therefore is probably preferred over every other language.
C#
The language is used majorly for developing Windows phone apps. The phone initially released by Nokia did not appeal to many users but it works for the programmers in Microsoft (Microsoft bought Nokia a while back) now like Objective C- works for Apple.
Java:
Is still one of the most preferred languages which are owned by Oracle. It is best for Androids and is run in two different ways, in the browser or a virtual machine which works without a browser.

It is, therefore, a decision to be left of the company whether they want apps on every operating system or a selected few. WinInfoSoft is a digital marketing agency that works with clients for customized app development frameworks. Contact us for more details.

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