8 Pointers For Better Social Media Ads – Social Media Marketing

8 Pointers For Better Social Media Ads – Social Media Marketing

by with No Comment Digital Marketing

If you are a digital marketer then there is a good chance you have tried out social media ads to market your product. But have you noticed that even after making a good target audience, content and visual, you are not getting as many responses as you should? If yes then we have with us here 8 important tips to remember to make the best of your social media ads!

  1. Have authenticity:
    Whatever you do, one of the most important things is to be authentic. People and especially consumers are more likely to pay attention to your ads if they are relevant. Consumers like to be connected and entertained at the same time, ensure that your ad has a value that can add to their social media experience.
  2. Be useful:
    Ads should not be placed everywhere. In case a person is looking at a video of a friend cooking a delicious meal, an ad on accessories for a dress could be a turn-off. While at the same time an ad of the pan that the friend is cooking can be more helpful in converting. 
  3. Have context:
    Keep the context in mind when reaching out to a customer. In the big web of the network that a consumer has created for themselves, they look at different branches and nodes for different requirements. Their need for entertainment and knowledge could be fulfilled from different branches. Make sure to target the audience in a network where they are more willing to listen to marketing content.
  4. Achieve credibility:
    People share content that they find useful or engaging and they do this from brands that are credible. Studies have shown that the origin of content holds lesser importance for an individual than the brand it comes from. They associate the brand with credibility and therefore do not think twice before sharing. Make yourself credible.
  5. Be accessible:
    Accessibility of social media users to you can help you build the brand at a faster pace. You need to have a network of reliable users who will share your content. For this, ensure to be as spontaneous as possible with your replies to customer and user queries on social media. You can probably use an instant messenger too to do the work for you.
  6. Persistence is the key:
    Be persistent in whatever you do. Pay attention to user feedback and keep on working to make your brand better and acceptable for the consumers. A continuous stream of engaging content will keep your users tuned in for more.
  7. Keep testing:
    Keep testing the effectiveness of your Ad campaign. Just posting one does not mean the work is over. Instead, focus on the areas where the ad can improve so that your plans can change on time and get better results. This method of continual improvement through operations can save a lot of time.
  8. Be a good listener:
    The one thing you should do is listen to your users. Know what exactly they want and need and make ad campaigns based on that. Before investing money in the campaigns, it might be a good idea to listen to their feedback which can be overcome by some ticks here and there.

Win Infosoft is a digital marketing firm that offers every service in the field including Social media Marketing, SEO, PPC, Mobile app development and website design.

Writers Are Spending More Time Writing Less Content - Content Writing

Writers Are Spending More Time Writing Less Content – Content Writing

by with No Comment Digital MarketingSocial Media

Content is the king, they say which has made content writing an important task in every company with a virtual presence on the internet. But, things are not the same as before. In a recent survey, it has been found out that more writers spend more time writing less content. As bloggers and content marketers, it is expected of the writer to provide content which is more useful and valuable, that too in the written form. Not to mention the decline of attention span each individual has while reading an article, writers now are improvising to get more attention. The survey that had inputs from around 1,377 bloggers has some very interesting results and insights to look into. Given below are some of the best takeaways from the survey of 2017.

  1. More Writing, Less Publishing:
    The survey found out that bloggers are now opting to spend more time writing quality content than just anything. The work hours being the same, this means that now less number of articles and blog posts get published. An average blog post requires 3 hours and 20 minutes of time to be complete. It includes brainstorming on topics, gathering facts, data, research and then piecing it all together. But 49% of the bloggers believe that spending time in creating such content has a boost and is impactful.
  2. Quality And Media:
    The results imply that more number of bloggers now prefer using editors. Before, when the bloggers sent the post for editing to a mediator, the time required for publishing a post was longer. Bloggers then began taking it on themselves by editing their own content. However, this can increase the risk of overlooking and typos. External editors ensure that these mistakes are taken care of and the number of bloggers who have started using it has increased drastically. Also, many of them are now using media like pictures and videos for a better understanding of the topic.
  3. Longer Posts:
    Writers are now spending more time writing longer posts. After all, the readers would want to read everything in the same place which is why bloggers now spend time writing posts that can give a one-stop solution to their readers. The average number of words that writers write these days is 1,142 words per post.
  4. Paid Promotions, Influencer And Content Marketing:
    With the decline in organic reach, more and more marketers now find paid promotions to be a better marketing tool than ever. This is mostly because the paid promotions on Facebook and Instagram actually tell you where the money has been spent with insights and analysis. It makes doing such promotion justifiable. Content sees more promotions than before and will do in another 4 years.
  5. Updating Old Post Works:
    Nobody wants to stumble upon a post that has outdated information. No matter how strong your SEO is if your content is not valuable to the reader, chances are that it won’t be read and the traffic will reduce. In the survey, 55% of the bloggers mentioned that they felt updating their previous posts has helped boost the visibility of their articles and the website.

With the growing market for digital marketing, it is clear that even blogs and written content are here to stay. Win Infosoft is a digital marketing agency that specializes in SEO, PPC, Web development, SMM and app development.

What Makes Content Marketing Different From SEO? - Win Infosoft

What Makes Content Marketing Different From SEO? – Win Infosoft

by with No Comment Digital MarketingSocial Media

As a digital marketing agency, we get a lot of service requests for a wide range of products we offer. While many are quite distinct in their work like web development, SEO and WordPress set up, others are quite similar and have a minute difference. Many find SEO and content marketing to be somewhat the same thing. There is some difference between the two to understand which, we’ll have to look more closely at what they are:

Search Engine Optimization (SEO)

It encompasses anything and everything you have to do in order to give your site and it’s content exposure in relevant searches typed in engines like Google. A lot of its work includes optimizing the elements in the site page, using local keywords in content, improving the user’s experience, creating links that are high quality and maintain social media presence. All of these strategies when put together with help your site gain rank on the search pages whenever the industry related words are typed in the search bar by a user.

Content Marketing

This, in a narrower spectrum, deals with the site itself. It requires the addition of content that may attract new users and deletion of content that is now irrelevant. New pages are added to experiment and understand if the user needs it. Moreover, the job is related to creating blogs, articles, newsletters, infographics, videos etc. The main objective is to push the user by attracting them to the site and sending them to the sales department that helps in turning potential clients into the conversion of sales.

Content marketing and SEO have a mutual relationship in a way that whatever happens to the content, affects the SEO and vice versa. If the content uses appropriate keywords in the articles, it will attract more traffic and the chances of the site to rank higher are more. Also, if the strong content is added to the site, credibility is increased hereby boosting the SEO of the site.

Difference between SEO and Content Marketing

The two things differ significantly in the following 3 ways

  1. TARGET AUDIENCE:
     In content marketing, you have to think about what the user wants to read and whether what they ask for is a problem your site can solve. It is important here to be the answer through whichever media seems the best, infographic, video, pictures etc. Yes, your content has to be optimized using keywords but it should not drift far away from what is relevant to the user.
     On the other hand, SEO is all about making your site relevant through constant monitoring of search engines and crawlers. While many say the people behind it are human too, the scales on which the site is weighed are not overlooked by humans but algorithms. Your site may be the best but the wrong title, keyword, description and other code-related elements go wrong, your site won’t be visible.
  2. APPROACH:
     The two differ heavily in approach too. While SEO is more analytical and is based on numbers, content marketing has no formula.
     SEO requires constant monitoring for which Google Analytics is the best. It tells you where your performance is lagging and how can you overcome the obstacles. It tells you which keywords to analyze, which tools and sites to dig and also suggests opportunities to gain higher traffic and site rankings.
     On the other hand, content marketing is more of guessing, trial and error game. You have to understand what would you want if you were the user and provide them with just that. This means you’ll have to work hard t make attractive and strong content that gains new users.
  3. VALUE:
     The value added by both is almost the same. Where on one side SEO is responsible to direct the oncoming traffic to your site, content marketing has the responsibility to keep them engaged on the site.

Do you need help with developing SEO for your business? Win Infosoft provides a variety of services in SEO and content marketing. For more details, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

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8 Women Entrepreneurs And Their Digital Businesses – Women’s Day Special

by with No Comment Digital Marketing

Women’s Day, as a day dedicated just for the female gender, was recognized even before 8 March 1975, when it was officially announced as a day by the United Nations. Millions of women struggled to be empowered and rise above the predominant notion that gender is specific only to a few sections of mainstream work. Ever since then the world has changed a lot and women have too.

According to the Sixth Economic Census released by the Ministry of Statistics and Programme Implementation, women constitute around 14% of the total entrepreneurship i.e. 8.05 million out of the total 58.5 million entrepreneurs in India. This is more than what the country did a decade ago.

As the world progresses forward with digital marketing as a tool, so are women entrepreneurs choosing the virtual world to run their businesses instead of going the traditional way. Here are 10 women entrepreneurs who refused to back down and made their businesses successful through digital marketing.

 

  1. KolKol:
    A Gurgaon based entrepreneur from Chennai, Bayiravi Mani is the founder of KolKol, a start-up that makes baby carriers. She began facing problems with her baking business just as she welcomed a new member in a nuclear family. Instead of giving up on her dream, she decided to carry her baby off to work with her and thus the idea KolKol was born. Today, she caters to more women like her through an e-commerce website www.kolkolbabycarrier.com.
  2. Om Studio:
    After a casual talk with teammates one fine day, Rinul realized the modern day lifestyle was a problem for health. Being a yoga practitioner herself, she began giving tips to some of her friends and teammates who started seeing changes within a week. That’s when after heading a creative agency for 6 years, she decided to spread the knowledge to the masses. Today, she along with Ruby, an expert dancer, successfully runs Om studio which organizes Yoga, Zumba classes and workshops through their website http://omstudio.in/
  3. PenSitDown:
    A very interesting blog among many on the internet, PenSitDown is a blog run by Shivangi who started blogging as a career cum hobby from home in 2013. She is a literature graduate who also holds a diploma in Fashion Designing and today has a huge following of avid readers. She is the CEO of www.pensitdown and covers different topics including Technology, Travel, Food, Wellness, Fashion and more.
  4. Nisha Madhulika:
    An online site now, Nisha started nishamadhulika.com in 2007 at the age of 54 and also conquered YouTube starting 2011. A lover of cooking and food, she began sharing tips and recipes to some of her favorite dishes online with people. Based out of Noida, she is a homemaker who teaches how to make tasty dishes with easily available ingredients. She has been featured in YouTube Top Chefs coffee table book and is credited with 1100 videos.
  5. Desi Origins:
    Sreelatha and Gunjan proved that e-commerce is not just for men. They founded a venture named Desi Origins that ensure farmers get a fair price for their products and the consumers get organic, unadulterated foods and products for personal care through www.desiorigins.com. They kick-started this venture in 2013 and made it a success only by using digital marketing and nothing else.
  6. Chirkutt.in:
    Like every other engineering student, Pooja was in a dilemma of whether she should go for a job or start something of her own. Choosing the latter, she began selling paper jewelry in 2014 which has garnered so much attention that she created chirkutt.in to take her business online. Today she has expanded ahead from just jewelry to posters, T-shirts, notebooks, glasses, and mugs to list a few.
  7. Sweet Boutique:
    Aditi had a double degree in Law when she was contemplating if the field was a good idea for her future. Being passionate about cakes and desserts since childhood, she nurtured her skills for cake art through international cake-off shows etc. She took a huge step when she decided to leave the security of a job and pursue her passion. Today, Aditi is among the country’s top 15 cake artists according to India’s Cake Network Collaboration.
  8. The Clothing rental:
    After years of experience as a fashion stylist, a degree in Sociology and fashion design, Shilpa Bhatia a fashion entrepreneur began her journey of doing something that would change the sales in the textile industry. She now successfully runs her venture called The Clothing Rental. The Unique Selling Point of her business model is based on renting designer clothes for a few days instead of spending money for something you may not wear again. Today, Shilpa has her own website www.theclothingrental.com and dresses some of the top-notch personalities in Media and Film industry.

 

India sure has come a long way since independence. Women like these have broken stereotypes to prove that digital marketing can be a cup of tea for women too. Do you know someone who has benefitted through Digital Marketing for their business, let us know in the comments below!

Digital Marketing Can Be As Simple As A Thanksgiving Dinner

Here’s How Digital Marketing Can Be As Simple As A Thanksgiving Dinner

by with No Comment Digital MarketingTechnology

Thanksgiving for 2018 is already here and we don’t really know where the time flew away. An occasion to sit together with family and give thanks for everything you have Thanksgiving is indeed an occasion looked forward to the whole year. For starters, it marks the proximity of holidays and in the middle of tight schedules, as the people have today, a little break is all they need to reflect and unwind. This year, we decided to keep things simple for Digital Marketers and couldn’t help but bring similarities between the famous tradition and virtual marketing. Here are some ways Digital Marketing is so eerily similar to organizing a Thanksgiving dinner, that you might be tempted to use it as a tool.

 

Planning and preparation is everything:
If you are someone organizing a Thanksgiving dinner for even an average of 7 people, it takes a lot of planning and preparation beforehand. Making a shopping list, dividing work for each family member, designing a cooking schedule and dinner menu, in mind at least. If you are someone who enjoys inviting people over then another list to add is the guest list. And the errands run long
In digital marketing too, the tasks have to be prepared beforehand, planned with intricacy. Running a business is a 24×7 job and you could put up a website, post on social media, even write a few blogs every now and then but unless you have a strategy based on what has worked in the past and what can work now, it won’t add up to anything. Which is why planning and preparation being the base of a digital marketing strategy.

 

Choose a recipe:
You have to boil down to a recipe of the turkey or choose your Aunt’s famous apple pie for the menu. It is on the basis of a recipe that you can design a proper shopping list to avoid on time hassle. In DM too you have to get the right mix of tools at hand to make it work You have to think of multiple combinations of Search Engine Optimization, Social Media Marketing, Blog Writing, Web development to get the perfect recipe in hand. Keep in mind you may not get it right the first time, but keep on trying and you may hit the jackpot!

 

Make the invitations ready!
Yes you have a guest list in hand but they are not going to show up uninvited unless they come in your inner circle. You have to drive traffic to websites and your product online by making a call. Usually, it is the integrated work of Social media and SEO that generates traffic on a website. But email and paid marketing show great deals of results too. You have to make alluring content and get there out on the field to ensure the audience shows up.

 

End of Dinner and star of the night:
At the end of the dinner, you will be able to tell for sure whether your famous mashed potatoes did the magic or not or the special tuna dish you tried for the first time worked. You usually are able to gauge it by simply looking at the casserole. Wiped clean? That’s your star! In digital marketing too, a few things will work others won’t. Analytics will be able to tell you what is working for your traffic and what isn’t. You could also come up with your own engagement metrics based on the social media trends.

 

Leftovers are loved:
Who took the leftover turkey and turned it into a sandwich for lunch the other day? Well whoever did, they are a saint. Everyone loves leftovers and so should you. Analyze what well have worked in the past for you and tweak them a little here and there to breathe new life into them. Do you have a blog that went viral? Make a video series of it. Once you open your mind to creativity, the possibilities are endless! You could use the same tricks after a certain period of time, create a trend probably an annual online event that people wait for. Rack your brains enough and you can have a brand-new idea.

 

You could always order:
Suddenly your guest list looks too long to follow through and you start doubting if at all you would be able to pull it off. At times like these, just pick up your favorite food place and order away! You could order mashed potatoes or the dessert or you could order the complete dinner. In the corporate world, we call that outsourcing. If you can’t find what is best for your digital marketing strategy, let someone else do it. Firms provide SEO, SMM, App development, Website development, and PPC services in packages or modules. You can choose whichever is best for your business and start right away!

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones.

Apple Has A Huge Market – Says iOS App Designing Company

by with No Comment Digital MarketingIT SecurityMobile APP DevelopmentTechnology

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones. While the majority of the world uses Android for its easy availability, user-friendliness, and smart prices, iOS has an almost equal market too. A good number of people in every country and a majority of people in the US use Apple iPhone as opposed to other smartphones. This trend is seen due to various reasons, some technical and others social. Here is why investing in iOS app development is as fruitful as Android.

Why an iPhone?
Studies indicate the number of people who use iPhone is a whopping 505 million active.
This number is a little too huge to ignore if you are a business. Users all around the world use an iPhone for various reasons but two of the biggest influencers in the market are: better performance and status quo. The iPhone built by the parent company Apple is said to be superior in technology when it comes to speed and performance in comparison with its counterparts. The phone has a separate RAM only for operations which remains unaffected by the amount of data the phone stores. Add to it an enormous capacity of data storage, one cannot help but drool. Although the apps have to be paid for in this phone, it’s superiority in RAM usage, speed and longevity gives it an edge over other phones especially Android.
Because it has a good technical background, it comes at a price. Today having an iPhone no matter what age it was manufactured at, is seen as a sign of class. People also buy it for keeping up with the trends in the market which is why Apple has a growth spurt every time it releases a new model.

iOS app designing
Because it has a huge market, companies cannot simply ignore apps for the Apple store. A majority of your customer base is divided in Android and iOS which is why one must also focus on designing an app for iOS. It requires hiring experts who know how the technology in the phone works and to make the best use of it. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a test
  • Find bugs related to it and fix them
  • Release it to the world.

It is one of the most important tasks to be undertaken and hence must require experts who have years of work and skill to do so. Win Infosoft has been working in the field for years now and has a skilled team to ensure you get the desired result. If you are looking for someone to design an iOS app for you, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Is Your Social Media Declining? – Here Is What You Can Do About ItIs Your Social Media Declining? – Here Is What You Can Do About It

Is Your Social Media Declining? – Here Is What You Can Do About It

by with No Comment Digital MarketingUncategorized

As a business and that too, a growing one, it is understandable that one may not be able to invest as much in social media. This has become a necessity, however, ever since the Facebook algorithms changed and organic reach now seems impossible. In 2016, the number of organic reaches on Facebook declined by 52%. This means one cannot reach the number of customers it did before only base on your content.  Every post which appears on your timeline has to be boosted by some amount so that it reaches the audience it is supposed to. If you are facing a rapid decline in the number of organic reaches for your company, here are some pointers to help you come back in the race.

Unique content for each platform:

Understand where your audience is. It makes no sense to take your audience away from a social media that they love interacting in. Reports show that more and more consumers share media on their favorite social media platforms and network communities. Delivering them with the content directly in their comfort zone is one way to ensure organic growth.

This is also commonly known as distributed content strategy. Create unique content for each platform. Instead of redirecting the customers to your blogs on the website each time, create a visual image with the basic gist of the link if they wish to see more. This works tremendously for platforms like Snapchat and Instagram. For other platforms like Twitter and Facebook, one can use the blog links to redirect them as it does not really take them away from their network.

Every once in a while feature someone else’s content:

The traditional belief is that if you constantly keep sharing your own content and push it across, your consumers will finally be attentive to everything you have to say. This is somewhat wrong. Social media is all about being social which means the users expect their brands to be social as well. The key is to understand what clicks with your customers and sharing or featuring that content every once in a while. As long as the curated content does not go against what the brand stands for, it is okay to look at what others are posting that is liked to buy your consumers. Sometimes, it is okay to share an article or blog of some other company that has valuable information about the industry, it showcases your thoughtfulness and willingness to stay up to date with the industry.

Study algorithms:

You must have noticed that once you log in to any social media platform, the news feed contains posts and content based on the previous engagements you had on the social media. As a marketer, it is useful to understand just how these algorithms work to be able to provide a specific strategy that increases your customer base. Algorithm insights for some of the platforms are:

  • Facebook posts are ranked such that posts by family and friends are featured first followed by information posts and then entertainment.
  • For Instagram, the posts are based on your interest in a particular content, how likely you are to respond to a particular post, your relationship with the user who posts and the regular timeline.
  • The feed is customized based on your preferences and features the best tweets on the news feed while you were away from the app. The company is still working on how to make the algorithm perfect for recognizing the best tweets for an individual user.

Keep your content budgeted:

Social media ads, sponsored and boosted content are the best way to reach your audience as the organic reach decreases. A report by Nielsen Brand Effect found that among the 475 social media campaigns they evaluated, Instagram proved to be a better choice of an ad as much as three times. It showed that the ads on the app were more memorable for people thus making them far more likely to click on the ads. Here are some reasons to use advertising on social media.

  • Get higher conversion rates:
    Ads help you target the people to whom the ads must be sent to. With greater options on the area, demographic and when it goes out, it is easier to send ads to specific groups that can potentially buy your product.
  • Create different ad types:
    Facebook provides us with a range of ad types to produce like the slideshow; carousel, video etc. use every ad type and see which one works best for you.
  • See results:
    Get specific data on which ads are giving the most leads and which are engaging for your customers. Get a report on metrics that are important and your top performing ads.
  • Make it mobile friendly:
    About 80% of the social media users access them through their smartphones. Create ads that are friendly for the website as well as mobile.

Use these tips to tweak your social media a little here and there and you will find a considerable increase in the engagements of your customers with the brand.

About the author:
Win Infosoft is a digital marketing agency that provides marketing services in SEO, SMM, PPC and services in Mobile app development and website development.

Different Types of Redirects in SEO

Different Types of Redirects in SEO

by with No Comment Digital MarketingIT Security

Redirects are very important in the business of SEO. With changing times, site owners more often than not, are faced with the option of generating a new site, changing the link address or even deleting content. This is usually done for a major change or simplicity or you might not need a page anymore. Here is where Redirects come into play. When you change your URL for any of the reasons, it is important to let the search engine robots know that the contents of the page or the page itself is available somewhere else, temporary or even permanently unavailable. Here we have a list of redirects that can be helpful based on your needs.

Reasons for using Redirects

While regularly maintaining your site, you will often come across tasks that will require redirects. Some of the reasons that will come up more often are:

  • When you want to delete a site or a post
  • When you want to change your domain
  • When you no longer wish to use www in your link address
  • When you merge certain websites
  • When your CMS is changed
  • When you change your URL structure or
  • When you have to enable Permalinks in WordPress

HTTP Redirect Codes

Every redirect has a specific code. This is a 3 number code which specifies the nature and purpose of redirect. S for example if you see a 404 error, it means the page has not been found. The 503 redirect means the site is under maintenance. These codes are present in 5 different ranges.

  • 1xx – Informal
  • 2xx – Success
  • 3xx – Redirection
  • 4xx – Client Error
  • 5xx – Server Error

Commonly used HTTP redirects

Although due to the range of HTTP codes, the list of redirects can be endless, given below are the most commonly used redirects and their main purposes.

 

  • 301: Permanently Moved
    This happens a lot as the URL address of our pages change from time to time. It is important to set this redirect which automatically transfers the Old URL to the new one. In case this is not done, the server will show a 404 Error Page not Found which is something we don’t want our site users to see.
  • 302: Page Found
    This redirect is used when you have temporarily shifted the page to some other URL. It means the destination of the page requested has been found however the location is unclear. This redirect is vague as it doesn’t mention if the situation is temporary or not. One should only use this redirect when they want the URL transferred to a new one temporarily. This means the search engines will not change the old link address t the new one and the old URL can be used again.
  • 307: Temporary Redirect
    This is more like 302 as it mentions that the page has been moved however it is more specific and the nature of redirect is temporary. You can use this when you want to direct the user to a new link while still keeping the old request method functioning. The request may change over time so it is essential for a client to keep using the old URL.
  • 403: Forbidden
    This redirect is for sensitive information provided on a web page which is not accessible for certain users. If the credentials are not approved by the site requirements, this error appears and the page remains forbidden for the user.
  • 404: Page not Found
    This error specifies that the content has been deleted and the page cannot be found. As this puts a dent in the user experience, it is better to redirect the page to a new URL so that you don’t miss out on the site users. It is important to monitor these pages and keep them at a low number as much as possible. A number of such pages is seen as a bad sign by the Google console. This might affect your rankings very badly.
  • 410: Gone
    This redirect gives a straight answer to a users query. This means the page has been permanently deleted and cannot be found. This is also a way of telling search engines that the URL should be deleted from the index so that users do not click on it. However, if the information has been shifted elsewhere, a permanent redirect would be a better option. Even if not, try to improve the contents of the page and keep it.
  • 451: Unavailable due to legal reasons
    There are instances where judges request particular page r content to be taken down from the internet. If your page is one of them, use this redirect to specifically let the search engines know that it is down due to legal reasons.
  • 500: Internal Server Error
    This redirect means that something went wrong while the request was being processed and the request could not be fulfilled due to the same. This redirect does not specify the reason so it could be many reasons. The server is acting funny or there is a problem with the script. Servers must be checked for the problem and resolved as soon as possible.
  • 503: Service Unavailable
    This redirect straightaway means that the site cannot serve you for the time being due to overload or outage. The best use of this is when your site is under maintenance. This also means that the search engines can come later and that the site will be in service again after the maintenance is done.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

How Will Artificial Intelligence Impact Digital Marketing In 2018_

How Will Artificial Intelligence Impact Digital Marketing In 2018?

by with No Comment Digital Marketing

Thanks to the dynamically evolving Artificial Intelligence, its impact on digital marketing has already started showing results. This is AI that has the capability of reasoning, deciding, analyzing, executing and predicting future patterns and trends. On one end, businesses want to decrease their costs and focus on a particular focussed group instead, on the other, users want data that is relevant to them. From the list of applications that it has, the technology has already had its debut in social media with targeted audience and relevant content being sent to the users. Not to mention the number of results it has already produced in the impact section to the delight of digital marketers.

 

Today AI has entered some major arenas with Google Home, Siri from Apple, and Alexa from Amazon. The idea is to give you an all round user experience that lets you switch off the lights in other room without getting up or searching for a good place to eat without having to touch your phone. With so many user applications it is only a matter of time that AI will support digital marketing to the delight of marketers to pursue some very important data. It’s prediction and analyses for few of the things can alone help the brand grow krapa and bounds, one can only imagine the result if AI reaches its positive potential.

 

Here is how AI is all set to change the game of Digital marketing in 2018.

Enhanced user experience:

AI has helped pave way for bigger innovations in the service of the customer. The customer is the king for any business. Their comfort and accessibility comes before anything else which directly implies it’s vast importance. AI has changed the game of customer service in many ways.

 

  • Now, what if AI could take care of your Customer service on social media while you are away? Wouldn’t that be 10 times helpful? Robot chat boxes were introduced sometime back that allowed brands to send responses in case of a prompt from customers. Today AI can use the incoming data and customise the message to make it more personal for the end user.
  • Moreover, the huge piles of data and it’s analysis that AI does in seconds can be of crucial importance in building the consumer strategy for communication as well as advertising. A customer’s behaviour patterns, buying trends and preferred products and sites was the information impossible to reach. With AI, it is possible today!
  • The next up thing is Augmented reality. Buyers would now be able to touch and feel the product before jumping into any conclusion and buying it. This is to address the anomaly of delayed customer responses which will be avoided as they would now be able to make their decisions faster than before!

 

Simple decisions and easier marketing:

AI has also seen huge amounts of results in making the job easier for marketers with its important feature of providing data. Unlike SEO, AI will have a compact and concise data of what exactly a customer needs. This can be explained as follows.

  • Whenever a user searches for something over the Internet, AI records the search and stores it in files related to the user. With such function, it is able to create a pattern for the user. This means, AI can now be at a better position to predict what is the product you are most likely to purchase and then will sell it to you.
  • This information is priceless for advertisers as it helps in reducing sales cycles and focussing on a targeted group of audience that has higher chance of conversion. This is the reason why AI is taken into account while strategizing today in terms of marketing.
  • This can later on lead to make SEO and Banner ads next to obsolete as it completes all the work by itself. Also, why would someone focus of something else when AI gives you what you need all at once.

 

Image recognition:

Image recognition is further possible to give the highest possible ROI for a brand. Today it is possible to identify a person of a product through image search which was not possible even 2 years ago. Amazon’s latest, Rekognition is meant for identifying people and the emotions to make a judgement of how they’re feeling or what they’re thinking.

  • The possibilities of using such a technology are endless. The banking and finance sectors can largely benefit from this by increasing payment speeds with customer identity therefore increasing the security.
  • The applications in social media are endless too. Social media is a very big source of images. Numbers state that a tweet with visual content is retweeted 150 more times than just textual tweets. A facebook post with visual content is 2.3 times more likely to be engaged with. On an average, from the total population in the world 3.25 billion photos are shared each day!
  • The results of image search, the data itself can benefit brands in a huge way. Businesses can use these images to take note of the behavioural pattern and the factors that increase the probability of purchase of a product. Such demographics are essential in making a good business plan.

 

The gap between marketers and consumers is bridged with every search and click on social media. As more and more people join the Internet, so will the accessibility of brands to their customers. Effective, fast decision making, analyses, data collection and prediction is what makes AI an important choice. 2018 will see some impactful stories of brands that shot up with the help of AI to make the best of the information they have.

 

About the author:

Win Infosoft is a digital marketing company that provides quality services in PPC, SEO, SMM, Website development, App development and more. The brand stays on top of digital marketing news and releases to provide you with high quality services.