An amusing week – Digital marketing trends in the past week

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

Top6 Programming Languages

Mobile App Development – Top 6 Programming Languages

Today mobile apps have become somewhat a must for business and its productivity. It is implied then that the mobile app development industry has grown by leaps and bounds in the past few years. If you run a successful business, you might have hired professionals to do so. In case of startups, developing an app is the first step to make the business visible to the customers. Which is why if you are now planning to start off, choosing the most appropriate programming language is important. Here is a list of top 6 app programming languages that you can choose from.

  1. HTML5
    By far the easiest language for programming, this language has many advantages. Data types are simple to insert, it keeps in account the different screen sizes levels the playing field of browsers. However, it is still just a proposed standard. It is cost effective and is able to develop from a previous HTML version and so can be helpful for companies already having their own apps.
  2. Objective C-
    This is the programing language being used currently by apple for all its iOS. Every Mac and iPhone is equipped with that iOS. The language has led to good graphics, input and output features and display. However, the company is now planning to start programming in another language Swift.
  3. Swift
    This language is now becoming a part of the framework in Apple products. Developers are now shifting towards it as it works with Objective C- very well but eliminate all security vulnerabilities that come with Objective C-. It is the latest language and app developers should start using the programming language for more companies want to shift towards a better version of their apps.
  4. C++
    The language worked very well even before the smartphone and still provides a very robust structure for the apps. It is still used for various Windows and Android based applications. It allows apps to run on every possible platform and therefore is probably preferred over every other language.
  5. C#
    The language is used majorly for developing Windows phone apps. The phone initially released by Nokia did not appeal to many users but it works for the programmers in Microsoft (Microsoft bought Nokia a while back) now like Objective C- works for Apple.
  6. Java:
    Is still one of the most preferred languages which are owned by Oracle. It is best for Androids and is run in two different ways, in the browser or a virtual machine which works without a browser.

It is, therefore, a decision to be left of the company whether they want apps on every operating system or a selected few. WinInfoSoft is a digital marketing agency that works with clients for customized app development frameworks. Contact us for more details.

Data-Security

Glass Substrates For 20TB Hard Drives-Latest Technology

Data security and storage has been a topic of discussion since long and there is a constant search for latest technology that eases the process for us. While hard drives have been around for a while companies are now daring to innovate in technologies to make their products more efficient. For now, we can look forward to hard drives enabling the user to store 20 TB of data on a single hard drive which is a boon to many. This means the end of the constant struggle with HDD handling in big numbers. Here is how big companies are looking at delivering on their word.

A new inclusion of glass substrates has been suggested instead of aluminum. Today only laptop drives use glass substrates and haven’t yet been used for external HDDs. However, glass substrates have various advantages over aluminum.

  • To start with glass is more rigid than aluminum which means the platters can be made thinner and lighter.
  • They are smoother and flatter than aluminum allowing them to be packed tightly.
  • They expand less under heat which means they can withstand more thermal pressure.
  • The amount of energy used to spin the glass platter would be very less due to its lighter weight than an aluminum platter.Companies like Hoya have already begun prototyping by achieving platter thickness of 0.5mm and 0.381mm which is less compared to the current ones used which are 0.635mm. While platters require space between each other and a gap between the next platter, this innovation reduces the space taken up by the previous platter by around 40%. This means more space for platters, therefore, increasing platters in the same storage capacity. HAMR (Heat Assisted Magnetic Recording) is to be used in glass substrates to enable better writing on the hard drive with a laser. Seagate, one of the top companies is already planning to launch HAMR HDDs in 2018 and come up with 20TB hard drives by 2020.

    Even though with the increased demand in cloud storage, security remains a major concern which is well taken care of in external drives. Now the demand has decreased and the storage capacities of HDDs will increase the appeal of these drives. Businesses will therefore not shy away from investing in glass substrates even if they are higher in price. No matter how much SSDs are used, they cannot reach the level of 100 or 500TB capacities something HDDs can. Also, the need for storing data doesn’t seem to be going down anytime soon as data increases every second. Which is why Hard drives have a long way to go with frequent changes to keep up with the need of the time.

    WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, website, app development, content marketing and more. Contact us today to get a quote.

Black and Yellow Presentation 1

10 APP DEVELOPMENT TRENDS IN 2017

If you are someone who has just started out a venture, you might have considered rendering App development services. Today to have a successful business one must have an accessible app that helps their customers browse through the products. This importance was realized soon as more and more people started opting for apps instead of browsers. Which is why we compiled a list of 10 very important app development that’ll leave a mark in 2017.

  1. Small Businesses Can Boom:
    Small business owners will have a lot of online presence this year. With wanting to be available on every platform possible, the young entrepreneur looks for rapid app development tools and a community which makes the process smooth. The sales of apps are said to have a boost this year.
  2. Increased Online Security:
    With sales of products online and payment gateway portals almost everywhere, security has the be the most important aspect. Advanced encryption, HTTPS, and SSL will be crucial in ensuring they remain safe.
  3. The Trend of Instant Apps:
    Google has now made it possible to search for the desired app and play it without installing make this concept a rage amongst many. Instant apps have gorgeous interfaces to make the user experience the best, all you require is an android smartphone and internet connection.
  4. Augmented Reality:
    Smart apps with augmented reality give an all round user experience making it appealing to the masses. This is set to boost sales of the product due to its interaction and engagement of the crowds.
  5. The Process of Rapid Deployment:
    Businesses before have used HTML to suffice the need for singular tasks that do not have many features. But today the apps have the service of rapid deployment of extra features for project collaboration. When used, this can increase the performance and effectiveness of the businesses.
  6. Apple and Swift:
    Apple iOS mobile apps are made by Swift programming language which has found appeal with many programmers due to its high performance. This gives good competition to the conventional languages like Perl and Objective C-.
  7. Big Data and Mobile Apps:
    Experts see a rapid and important collaboration between mobile apps and big data. We know how big data and mining have helped store and access huge amounts of data for companies to be able to service and perform better.
  8. New Mobile Payments:
    Now you can not only pay using Debit, credit cards and PayPal but Google, Microsoft, Apple, and Samsung have come up with innovative ideas to make payment even better. Even though there are security concerns analysts have a lot of time this year to gauge whether these modes of payments really work.
  9. Cloud Interaction:
    With the great innovation of cloud storage, now apps would not require internal storage of phones to store data. Instead, they will be storing all that data online which is all set to be used this year. It includes browsing, messaging and smart apps too.
  10. AR & VR Will Show Some Magic:

    If you are a little aware of modern mobile app development trends, then Augmented Reality(AR) and Virtual Reality(VR) apps are nothing new to you. In 2016, AR & VR  have been revolutionary in gaming and entertainment industry. Games like Pokemon Go, iOnRoad, Sky Siege and myNav are bright examples of AR games whereas,  VR devices like Samsung Gear VR, Google Cardboard, and Oculus Rift are gaining popularity.

The year for mobile app development is full of new features, services, ease, and promises. With the use of artificial intelligence in store for the future, the coming few months are promising for every business alike.

WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, Website, App Development, Content Marketing and more. Contact us today to get a quote.

Website development

The traits of a good Website Development Company

What do you look for while you hire a good Website development company? Usually, it is the deadline by which they can give you the website. A lot of companies are in a hurry to build their websites because they believe it gives them a digital presence immediately. While that is true, it is also a fact that you will not receive more than 5 visitors on the website on the first 5 days. Not only that, if the job is done hastily, forget customers revisiting the website ever again. This is the reason why companies invest months at a stretch maybe even years to get the website just right. Here are some of the traits of a good website development company one should keep in mind before hiring.

  1. Get to know the values and upholding of the company from references. A good web development company is professional. They set decent deadlines that are a result of the middle ground found between the client and the agency. See whether the agency meets their deadlines effectively almost every time. This shows how committed they are to their clients and company.
  2. Good agencies have a particular process they go through before starting to work on the website. They have sets of meetings with the clients where they understand the exact need of the website. Does it need to be creative, interactive or informative? Accordingly, the agency decides to create the website accommodating the required items in place.
  3. Agencies that have variety in their portfolio are the ones who can give you what you want. The variety in itself suggests that they mold their work objectives in the direction of what the client needs and can have different kinds of things that can make your website good.
  4. Good web development services are offered from companies with strong references and blogs. References give you an idea of what you must expect from the agency and blogs give an insight into the knowledge and expertise the agency has with respect to the field they are working in.
  5. Look out for an agency that offers maintenance services in case some is needed and also a content management system that is easy to handle. Note that the agencies should be the ones that make you independent after the website is built and not dependent on them for every little thing.

Hiring the best website development company gives you better results in terms of conversions, visitors, and digital presence. A brand is also judged by its website which is effectively delivered at your doorstep by WinInfoSoft Pvt. Ltd. We have years of experience in digital marketing services with a stronghold in website development.

Digital MArketing Agency

How To Choose A Top Rated Digital Marketing Agency

Giving the reigns of your brand and advertising to a top rated digital marketing agency seems quite easy by a single search on Google and the top result. However, companies have lost revenues, brand value, and money by selecting an agency which was not fit for their company. Before choosing a candidate fit for a job we usually have rounds of evaluation that ensures that we get the best one. And we do that to the best of our abilities. Why not do the same with digital marketing agencies?

Digital marketing agencies are outsourced with work of marketing a company on the digital platform, a job that can make or break a company. And hence it is important to go through a procedure before hiring any agency.

  1. A need assessment:
    Do a need assessment of your own requirements. Most of the agencies provide everything, from SEO, PPC to social media marketing, Adwords and more. But if you decide that you have to house employees to take care of the social media for you, then keep that specification in mind.
  2. Check out core competencies:
    Now, you have to check out websites of the agencies that are best at the other tasks under digital marketing. Usually, companies would want to highlight their strengths on their website which is a pool of information for you. If you only need branding than an agency with experience and skill in the field would be best for you and not the other SEO, PPC services they provide.
  3. Do research:
    Once you have short listed the companies that you think would be suitable for your needs, it is time to dig deeper. Do homework, go into their social media profiles, get information as much as you can. The reviews on Google and comments on their Twitter handle can tell you a lot about their services and performance. You wouldn’t want to end up with an agency that does not listen to your queries. However, separate the competitor comments from the others, meaning, track the history of the commenter too to make sure they are a credible source of information.
  4. Get references:
    Get references in the Industry, people who have worked with the agency before. Discuss with them the strength of the agency and the challenges the reference faced. Note that the objective here is not to find negatives of the agency but to understand whether the agency is fit to deliver specific requirements and nature. How they handle their clients and their needs are what defines a company.
  5. Meet the agency:
    Do not finalize on an agency before meeting them in person. This helps in 3 major things:
    – Meeting with them and the person working on your particular project helps you understand whether they would be able to pull it off or not.
    – It will build a rapport between you both where you can set expectations, in such a way that you give them space to say no if they feel a need cannot be fulfilled.
    – In case the agency is not handed with the complete digital marketing and just a few aspects, it is crucial to maintaining an effective communication system between the teams so that the objectives are aligned and worked towards together.

The last step is simple, if you had not problems by far with an agency, it is for you. Make a mental note that digital marketing agencies are not all perfect, but have their own strength and weaknesses. Do give an intensive review to the agency whenever you can, ensuring performance.

WinInfoSoft is a digital marketing agency with expertise in every digital marketing area including SEO, PPC, Adwords, Social Media etc.

Runners1

Social Media Marketing is not a sprint, it’s a marathon

[vc_row][vc_column][vc_column_text]Almost every business has anonline presence today. In the domain of social media marketing, they are seen through their websites, mailers, advertisements and social media. You like a lot of companies just because of their well curated and fresh content that they post on social media. However, there are still companies who do not have a huge fan base online but are doing quite well in their fields. Does this mean that social media marketing is not that important? Not at all. Social media marketing is one of the areas that must be allotted a healthy budget in any marketing plan.

Usually, it is seen that brands set up their Facebook, Twitter and Instagram pages with few designs and content ready. They gather followers for the next 2-3 months and keep on posting new content each day hoping that the target audience will notice and follow them online. However, after another few months, it is seen that the social media handles are not updated and not focused on. This is because brands don’t see any significant ROI from social media marketing. But here is how one can avoid getting their online presence hampered, by knowing a few things about the domain.

  1. Social media marketing should not be rushed into:
    Many startups and businesses set up their social media accounts even before their businesses are well set up. They end up gathering anaudience for something which has a 50% chance of actually being there. What is important here is to not rush into making a Facebook account. Instead, figure out your objectives and mission first, then let the world know that you are finally here.
  2. Get to know your audience:
    In the initial stages, it would be difficult for you to understand your audience which is a good platform for trial and error. See what clicks with your audience and what does not. Take those learnings that you will include in your future SM strategies.
  3. Nurture your relationship:
    Once your audience is built, your work does not end here. We must keep our relationship with people we want to do business with. And so, your online audience must be well connected to your presence at all times. Make sure the posts are not too hammering and not less to be out of mind. They must be the exact amount to make your audience feel good about their business with you.
  4. Long-term Strategies:
    Your strategies for social media should be long term based on your objectives and what you expect out of it. Example, increase in sales, the number of likes, comments shares. Your strategies must be based on what outputs you hope to achieve.
  5. It is a marathon:
    In accordance with the title, the task of social media marketing is never ending and hence is not a sprint to be covered in few years but a marathon that goes until the time your business runs. And so, giving up on social media marketing after just a few years is not an option if you want it to work.
[/vc_column_text][/vc_column][/vc_row]
IOT

The ABC of World Wide Web, Always be converting

[vc_row][vc_column][vc_column_text]

World Wide Web is another form of aide for publicizing your services that started out as an information portal but caters to so many requirements today. And why not, the use of online technology to ensure an increase in sales and brand awareness is cost efficient and bears impressive results. World Wide Web is a space and comprises of so many branches, however, we came up with understanding the basics of it through the simple method of ABC. Here are some of the jargons used while making the world-wide web efficiently work that one must know.

  • AdWords:

    Google came up with this service way back in 2000 which allowed its users to display brief, small ads on the web page for the web users to see. This works so well because you pay for the ad only when a person clicks on it. These words majorly concentrate on keywords and are displayed to the relevant audience.

  • Blogging:

    An essential part of maintaining a good fan base or for customer engagement, blogging is a must for every website. Putting up blogs that are relevant to your services and still connect with the problems your customers of the user’s faces, puts you in the position of an expert thus helping you build a good community of loyal customers.

  • Content:

    Quality content that matters to the web user is one another supremely important part of your PR and branding. More people are attracted towards a website that offers to the point and quality content that answers all their questions be it related to the service, the company or any FAQs. Companies use content to lure customers and potential buyers to their online platform.

  • DNS:

    Abbreviation for Domain Name System, it enables us to have website names that can be remembered easily. A central system for the internet, it identifies IP address of the website and syncs those numbers with names to give you a domain which is unique in one way or other.

  • Email:

    When was the last time you sent a letter through the post to your relatives or friends? You probably won’t remember because emails have made it easy to connect personally as well as professionally. The email address you get is a unique identification for you which you get from that particular domain. Google, Yahoo, and Rediff are some companies that offer Email services.

  • Facebook:

    No one could have thought that Facebook would be a must have a profile A social network site, it helps you stay in touch with your friends and become friends with people that interest you. It has features of groups and pages that let you use it for brand awareness for your company too however it still continues to be majorly about networking with friends and family online.

  • Google:

    It is one company that has changed the face of World Wide Web. They provide unique services that are no match. From a search engine to Emails, Google Apps, Google professional services, YouTube, AdWords, SEO for the search Engine and so much more you can find Google practically anywhere on the web. It is the first site people visit when they open their computers to check the internet connection speed. Need we say more.

  • Heatmaps:

    Heat maps are used by website owners as it provides a real-time analysis of how a user is reacting to a page on their site. It is made up of values and is represented by colors on the monitor. One gets an idea on what pages work and what doesn’t.

  • Impressions:

    In the context of Online advertising, an impression is an Ad which is displayed once or viewed by the web user once. It is used by online publishers to get money from advertisers based on the number of impressions the publishers offer.

  • JavaScript:

    JavaScript is a language alongside HTML and CSS which is majorly used for content generation on the website. It has all advanced features and is used by almost every website due to its simplicity.

  • Keyword:

    It simply means a word or a phrase which either accurately describes or relates to a topic which is searched on the internet. Website owners use it to understand the pattern of searches and make use of the knowledge to increase the number of users on their website.

  • Link:

    Link is basically a path provides to jump on a web page or a website that you want to visit. Major websites’ names are actually linked to helping you visit them in case you want to know more. Similarly, if you want to know in depth about their services or achievements, a link is provided on the words for you to understand that by clicking on the word, you will be taken to a web page that has content related to the word.

  • Monetization:

    This is a type of revenue earning in which for the number of users visiting a website, a relative amount of revenue is earned. This is done either in the form of Cost per impression, which we briefly discussed above or Pay Per Click.

  • Notification:

    A kind of push technology, it works on the publish or subscribe model. The publishers send a push notification or notice with an offer of subscribing to their website. In case the client agrees, whenever new content appears on the website, the client is alerted through notifications that contain the brief idea of the content.

  • Optimization:

    It is a process carried out to optimize the website contents so as to make it appear every time a user searches for the mentioned content. Mostly used for Searches it is also essential in WAN (Wide Area Networks). Optimization is also called contextual searching.

  • PPC:

    Abbreviated for Pay Per Click, it is a sort of monetization technique where the publisher earns money by diverting user traffic to a particular website. The website owner pays the publisher money for every click made by a user to visit their website after which engagement solely depends on the owner.

  • Quora:

    Quora is a fast-growing network of people and is a portal used by many to ask questions for any domain. The answers are given by other users who hold expertise and based on their experience trying to answer these questions as accurately as they can. The authenticity of an answer cannot be checked to be factually correct on Quora however it helps make a network of like-minded people and for answers that are subjective to each person’s perspective.

  • Ranking:

    It refers to a position of a website when a user searches something related to their content on the search engine. Based on the smart use of keywords in their content, meta descriptions and titles, a website can increase their ranking so that the user clicks on their website.

  • Search:

    In the terms of internet, it was made for providing information in any domain and so a search of a topic has been a major driving force for the success of the internet. People search for any topic, person, place or product on the search engine to get the best results on the first page which help them to gather information.

  • Traffic:

    In the context of the internet, traffic is the number of web users on a website platform. Through many tools like the Google analytics, heat maps or any other, one can easily know the number of users on a particular page or website to use it as a parameter for performance measurement.

  • Usability:

    It is the extent to which a website can be accessed or used easily. Usability is majorly dependent on the User Experience Interface of the website. The easier it is to navigate through the website, the better usability a website has.

  • Visitors:

    Visitors are website users that view only single page of a website and exit the domain or do not take any action to connect to the website products and services. These are usually users coming to a website from a link provided on some other web page.

  • Website:

    It is an online domain that belongs to and is run by an individual, group or a company to provide content, information, and services. It is used for online visibility and awareness and today is also used to connect with its users and customers.

  • XML:

    Abbreviation for Extensible Markup Language it is an essential tool to provide information in a format which is readable by both, humans and machines.

  • YouTube:

    It is a universally used video sharing Website owned by Alphabet Inc., the owners of Google. Its impressive services allow the user to make a profile, upload videos from their profiles, view videos uploaded by other individuals or channels, comment and like them. The majority of song videos, documentaries, advertisements are uploaded on the site to watch and the number of likes and views on the site helps the owner of the video with visibility and revenue.

  • Zoho:

    It is a technology company that provides software as a service. They provide office suite, network, and IT management services to their clients.

A long list of words to remember, isn’t it? These are till date the most used words in the world of internet and most of them indirectly define the job of world wide web today.

Hey, Do not think too much, Comment here whatever you like to say.

[/vc_column_text][/vc_column][/vc_row]
Angular JS 2.0: Why is it going to be awesome?

Angular JS 2.0: Why is it going to be awesome?

One of the most popular open source JavaScript frameworks, Angular has seen tremendous usage in the past few years. This framework which is majorly used for major web applications is said to be used by Google itself to run many of its applications. It is said more than a 1000 apps created by Google run on Angular 1.3 version. Earlier it was released that a new version namely Angular JS 2.0 will be released by the end of 2015 and here is why this new version is going to be awesome.

  1. Mobile Apps:
    The new version supports the development of single page mobile applications and makes it simpler than before. Post development of Mobile version, it gets easier to focus on the desktop web development.
  2. Modular:
    The new version will have some modules removed from its central framework to assure better efficiency and performance. Also, these modules will be continuously added to the version’s ecosystem so that you can choose all the modules you need.
  3. Updated browsers:
    This version will target all the modern browsers that update themselves automatically. This will be done to eliminate every and any hack or workaround that makes developing difficult. Instead, now coders can put all their focus into developing an application.
  4. Directives:
    Angular 2.0 comes with 3 directives,
  • Component: Through encapsulating of logic in various languages of HTML, Java, and CSS, it will create reusable components.
  • Decorator: This will be used to decorate various elements
  • Template: This directive will turn HTML into a reusable template.

Angular JS 2.0 had an apprehension of connecting the older versions and the new one to that broken pages in the web or applications are avoided. Apart from this, the new version promises a whole lot of new landscapes to work on and has taken care of some of the major setbacks in the previous versions.

top-10-social-media-marketing-campaign-2016

Top 10 Social Media Campaigns of 2016 that will amaze you

[vc_row][vc_column][vc_column_text]Just as 2016 has end, it did with so many memorable trends online that one ends up thinking about it. The year saw so many innovative marketing and social campaigns that we could not hold back from listing the top 10 Social Media Campaigns for 2016.

  1. #ShareYourEars
    Disney collaborated with Make A Wish Foundation to create one of the biggest social campaigns for 2016. The campaign was simple. People just had to use the hashtag #ShareYourEars on their Facebook or Instagram posts and for every Hashtag, Disney pledged to donate $5 to Make A Wish Foundation. Not only this allowed people to support a noble cause irrespective of the means available, the foundation raised $2 Million from the campaign and Disney got a massive increase in a number of engagements and brand followers.
[/vc_column_text][vc_single_image image=”1430″ img_size=”large” alignment=”center” css_animation=”bounceIn”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]2. #BallotBriefcase
No one really follows the social media accounts of accounting firms really but an accounting firm in the U.S. PwC which handles the votes and results of the Academy Awards each year refused to accept it. They created the Ballot briefcase’s own Snapchat account and traveled across the country with adventures throughout and ended up just in time for the Oscars. Though it was a simple idea, it generated a mass appeal in the younger population and is considered on the best uses of Snapchat by a brand.[/vc_column_text][vc_single_image image=”1431″ img_size=”large” alignment=”center” css_animation=”bounceIn”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]3. #6SecondsScienceFair
General Electric couldn’t have had a better marketing. The company opened the portal to all its followers challenging them to display the wonders of science in just 6 seconds and use the hashtag #6SecondsScienceFair. This helped the company massively in engagement and did not require much work and the content was user generated.[/vc_column_text][vc_single_image image=”1432″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d” css_animation=”bounceIn”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]4. #MakeItCount
Nike asked a filmmaker and a social media influencer Casey Neistat to make a movie about what it means to “Make It Count” which was their slogan for an upcoming campaign. Instead of making a movie, Casey traveled all around the world to different countries and finished off the budget in just 10 days. Though some would think he got in huge trouble, Nike actually used his video of the travel which actually portrayed what the slogan really meant to him. His video received over 20 million views on YouTube and in turn generated an equal engagement for Nike.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=WxfZkMm3wcg” align=”center” css_animation=”fadeInLeft”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]5. #WithoutShoes
TOMS, a shoe company that donates one shoe to an under-privileged one for every pair sold came up with another biggest social campaign. All the users had to do was share a photo of them without any footwear and use the hashtag #WithoutShoes. For every hashtag, the company donated a pair of shoes to the needy. A good way to create brand awareness and goodwill, isn’t it?[/vc_column_text][vc_single_image image=”1433″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]6. #WorthSaying
One of the campaigns which are still trending is #WorthSaying by L’Oreal Paris, a cosmetic company. A social media campaign, it urged women to speak about topics and things that mattered to them the most and were important with the hashtag. Though it wasn’t a success at first, it eventually garnered audiences around the world and was a good form of encouragement and engagement.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=-yFtxOR9pv4″ align=”center” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]7. #EsuranceSweepstakes
An insurance company, Esurance’s campaign was simple. The users had to Retweet their posts to win a prize of $250K to be given to 4 different winners. Even though the company was not a sponsor or advertiser at the Super Bowl, it’s campaign that was used before and after the tournament gained the maximum publicity in terms of social media engagements.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=JPZcTzvwB0I” align=”center” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]8. #LowesFixIn6
A company for home improvement and appliances, Lowes came up with a brilliant idea spread across Facebook and Instagram. The company shared short 6 second videos on how to fix broken appliances or places around the house. It’s hashtag #LowesFixIn6 saw a massive upvote from people in the U.S. and was considered a good use of the time and silent video feature in Facebook with auto-play.[/vc_column_text][vc_single_image image=”1435″ img_size=”full” alignment=”center” style=”vc_box_shadow_3d” css_animation=”fadeInLeft”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]9. #MarchMadness
Reese collaborated with NCAA for the tournament and came up with some of the wittiest and funny contents through its designs. They used memes, seasonal recipe videos and fun designs showing the tournament and Reese’s strength. Thanks to the company, #MarchMadness was yet again the trendiest hashtag in 2016. Along with it, their hashtag #MarchMood was 73% of the Twitter engagement and it saw a 416% increase from 2015 tournament.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=rl0tNPftwTM” align=”center” css_animation=”fadeInDownBig”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]10. #ShotOnIPhone
Another hit last year was #ShotOnIPhone. A campaign by Apple, this contest allowed people from all over the world to participate in the low light photography contest that showed the improved camera feature of the phone. It was a good campaign as Apple used user generated content and curated a few to be displayed on billboards across 25 countries in the world to market the new feature.[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=5iyntPoLI38″ align=”center” css_animation=”fadeInDownBig”][vc_column_text]So many campaigns saw success thus marking the potential of social media to up your business game and marketing strategies. Which one of these caught your eye the most?

Let us know in the comments below. Wininfosoft Likes to hear from you every comment and suggestions.
[/vc_column_text][/vc_column][/vc_row]