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8 Women Entrepreneurs And Their Digital Businesses – Women’s Day Special

Women’s Day, as a day dedicated just for the female gender, was recognized even before 8 March 1975, when it was officially announced as a day by the United Nations. Millions of women struggled to be empowered and rise above the predominant notion that gender is specific only to a few sections of mainstream work. Ever since then the world has changed a lot and women have too.

According to the Sixth Economic Census released by the Ministry of Statistics and Programme Implementation, women constitute around 14% of the total entrepreneurship i.e. 8.05 million out of the total 58.5 million entrepreneurs in India. This is more than what the country did a decade ago.

As the world progresses forward with digital marketing as a tool, so are women entrepreneurs choosing the virtual world to run their businesses instead of going the traditional way. Here are 10 women entrepreneurs who refused to back down and made their businesses successful through digital marketing.

 

  1. KolKol:
    A Gurgaon based entrepreneur from Chennai, Bayiravi Mani is the founder of KolKol, a start-up that makes baby carriers. She began facing problems with her baking business just as she welcomed a new member in a nuclear family. Instead of giving up on her dream, she decided to carry her baby off to work with her and thus the idea KolKol was born. Today, she caters to more women like her through an e-commerce website www.kolkolbabycarrier.com.
  2. Om Studio:
    After a casual talk with teammates one fine day, Rinul realized the modern day lifestyle was a problem for health. Being a yoga practitioner herself, she began giving tips to some of her friends and teammates who started seeing changes within a week. That’s when after heading a creative agency for 6 years, she decided to spread the knowledge to the masses. Today, she along with Ruby, an expert dancer, successfully runs Om studio which organizes Yoga, Zumba classes and workshops through their website http://omstudio.in/
  3. PenSitDown:
    A very interesting blog among many on the internet, PenSitDown is a blog run by Shivangi who started blogging as a career cum hobby from home in 2013. She is a literature graduate who also holds a diploma in Fashion Designing and today has a huge following of avid readers. She is the CEO of www.pensitdown and covers different topics including Technology, Travel, Food, Wellness, Fashion and more.
  4. Nisha Madhulika:
    An online site now, Nisha started nishamadhulika.com in 2007 at the age of 54 and also conquered YouTube starting 2011. A lover of cooking and food, she began sharing tips and recipes to some of her favorite dishes online with people. Based out of Noida, she is a homemaker who teaches how to make tasty dishes with easily available ingredients. She has been featured in YouTube Top Chefs coffee table book and is credited with 1100 videos.
  5. Desi Origins:
    Sreelatha and Gunjan proved that e-commerce is not just for men. They founded a venture named Desi Origins that ensure farmers get a fair price for their products and the consumers get organic, unadulterated foods and products for personal care through www.desiorigins.com. They kick-started this venture in 2013 and made it a success only by using digital marketing and nothing else.
  6. Chirkutt.in:
    Like every other engineering student, Pooja was in a dilemma of whether she should go for a job or start something of her own. Choosing the latter, she began selling paper jewelry in 2014 which has garnered so much attention that she created chirkutt.in to take her business online. Today she has expanded ahead from just jewelry to posters, T-shirts, notebooks, glasses, and mugs to list a few.
  7. Sweet Boutique:
    Aditi had a double degree in Law when she was contemplating if the field was a good idea for her future. Being passionate about cakes and desserts since childhood, she nurtured her skills for cake art through international cake-off shows etc. She took a huge step when she decided to leave the security of a job and pursue her passion. Today, Aditi is among the country’s top 15 cake artists according to India’s Cake Network Collaboration.
  8. The Clothing rental:
    After years of experience as a fashion stylist, a degree in Sociology and fashion design, Shilpa Bhatia a fashion entrepreneur began her journey of doing something that would change the sales in the textile industry. She now successfully runs her venture called The Clothing Rental. The Unique Selling Point of her business model is based on renting designer clothes for a few days instead of spending money for something you may not wear again. Today, Shilpa has her own website www.theclothingrental.com and dresses some of the top-notch personalities in Media and Film industry.

 

India sure has come a long way since independence. Women like these have broken stereotypes to prove that digital marketing can be a cup of tea for women too. Do you know someone who has benefitted through Digital Marketing for their business, let us know in the comments below!

Digital Marketing Can Be As Simple As A Thanksgiving Dinner

Here’s How Digital Marketing Can Be As Simple As A Thanksgiving Dinner

Thanksgiving for 2018 is already here and we don’t really know where the time flew away. An occasion to sit together with family and give thanks for everything you have Thanksgiving is indeed an occasion looked forward to the whole year. For starters, it marks the proximity of holidays and in the middle of tight schedules, as the people have today, a little break is all they need to reflect and unwind. This year, we decided to keep things simple for Digital Marketers and couldn’t help but bring similarities between the famous tradition and virtual marketing. Here are some ways Digital Marketing is so eerily similar to organizing a Thanksgiving dinner, that you might be tempted to use it as a tool.

 

Planning and preparation is everything:
If you are someone organizing a Thanksgiving dinner for even an average of 7 people, it takes a lot of planning and preparation beforehand. Making a shopping list, dividing work for each family member, designing a cooking schedule and dinner menu, in mind at least. If you are someone who enjoys inviting people over then another list to add is the guest list. And the errands run long
In digital marketing too, the tasks have to be prepared beforehand, planned with intricacy. Running a business is a 24×7 job and you could put up a website, post on social media, even write a few blogs every now and then but unless you have a strategy based on what has worked in the past and what can work now, it won’t add up to anything. Which is why planning and preparation being the base of a digital marketing strategy.

 

Choose a recipe:
You have to boil down to a recipe of the turkey or choose your Aunt’s famous apple pie for the menu. It is on the basis of a recipe that you can design a proper shopping list to avoid on time hassle. In DM too you have to get the right mix of tools at hand to make it work You have to think of multiple combinations of Search Engine Optimization, Social Media Marketing, Blog Writing, Web development to get the perfect recipe in hand. Keep in mind you may not get it right the first time, but keep on trying and you may hit the jackpot!

 

Make the invitations ready!
Yes you have a guest list in hand but they are not going to show up uninvited unless they come in your inner circle. You have to drive traffic to websites and your product online by making a call. Usually, it is the integrated work of Social media and SEO that generates traffic on a website. But email and paid marketing show great deals of results too. You have to make alluring content and get there out on the field to ensure the audience shows up.

 

End of Dinner and star of the night:
At the end of the dinner, you will be able to tell for sure whether your famous mashed potatoes did the magic or not or the special tuna dish you tried for the first time worked. You usually are able to gauge it by simply looking at the casserole. Wiped clean? That’s your star! In digital marketing too, a few things will work others won’t. Analytics will be able to tell you what is working for your traffic and what isn’t. You could also come up with your own engagement metrics based on the social media trends.

 

Leftovers are loved:
Who took the leftover turkey and turned it into a sandwich for lunch the other day? Well whoever did, they are a saint. Everyone loves leftovers and so should you. Analyze what well have worked in the past for you and tweak them a little here and there to breathe new life into them. Do you have a blog that went viral? Make a video series of it. Once you open your mind to creativity, the possibilities are endless! You could use the same tricks after a certain period of time, create a trend probably an annual online event that people wait for. Rack your brains enough and you can have a brand-new idea.

 

You could always order:
Suddenly your guest list looks too long to follow through and you start doubting if at all you would be able to pull it off. At times like these, just pick up your favorite food place and order away! You could order mashed potatoes or the dessert or you could order the complete dinner. In the corporate world, we call that outsourcing. If you can’t find what is best for your digital marketing strategy, let someone else do it. Firms provide SEO, SMM, App development, Website development, and PPC services in packages or modules. You can choose whichever is best for your business and start right away!

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

All you need to know about latest Google AdWords Updation

All you need to know about latest Google AdWords Updation

After the GDPR implementation announcement in 2016, Google has released the new Google AdWords Updation in compliance with it, Know with the opinion of Wininfosoft PPC Expert. Before,  in March, the company had introduced the first phase of changes that specified contracts, product changes and how it aims to comply with the regulations that are to be implemented by 25th may 2018. This latest change deals with guiding advertisers on solutions to help them gather consent, informing new publishers about the consent tools approach on the content of non-Google exchanges etc.

What is GDPR?

General data protection regulation or GDPR is a regulation passed by EU that protects every individual in the European Union from personal data and privacy breaches. The regulation was adopted in 2016 to give control of private data to its citizens along with trying to make the regulatory environment for international businesses simple. Although the GDPR is not a directive and is not therefore mandatory for National governments to issue an announcement, it still is binding and directly applicable. The scope of this regulation is extended to even foreign companies outside of the EU that deal with the information and data of the residents of the European Union. Breach of this regulation will be met with strict consequences with either 4% of the worldwide turnover or €20 million, whichever is higher. Are you getting now Google AdWords Updation

Google’s Latest Policy Change

The latest change is broadly specified in three sections. They have also put in some recommended actions that can help you browse through the changes and make decision likewise. The specified changes have been explained briefly.

Consent Solutions

They have updated their Help Center to help you understand how to implement the updated EU policy. They also have new guidebooks in cookieschoices.org with respect to language and some already available consent solutions from Third Parties. Google has also mentioned deciding how is your company thinking of gathering consent over your sites and apps. You can develop and use your own mechanisms or work with some solutions provided by cookieschoices.org.

New Controls for publishers

The update mentions a few new controls for publishers and ways of integration which if you are using third party ad serving and tracking platform, can potentially affect where your ads appear.

  1. Non-Personalized Ads:
  • They will be launching Provider Controls in Ad Technology for publishers through DFP/AdX, AdMob, AdSense etc.
  • Using the controls, advertisers and publishers will be able to choose the ad technology providers who are to be supported to serve, track ads on their sites and apps for users in the European Economic Area (EEA).
  • Every listed provider has already shared information essential for the GDPR. The company has urged to encourage your provider to do the same in case they haven’t. Google has also provided a process guide for all ad tech providers.
  • A list of Ad Technology Providers will be provided under the ‘commonly used’ section of the policy(Google AdWords Updation) which can be referred by companies that wish to choose their own and not engage with the controls.
  • Your campaigns will be serving for an ad impression in the EEA if the publisher supports the Ad Technology Providers you use.
  1. Non-Personalized Ads:
  • Google will soon be launching this feature for DFP/AdX, AdMob, and AdSense for publishers to give a choice to their EEA users between personalized ads and non-personalized ads. This feature is discussed in depth in their Help Center Page.
  1. Integrations With Third-Party Ad Exchanges:
  • The company will be pairing up with third-party exchanges who utilize the IAB’s GDPR Transparency and Consent Framework. This will also be applicable to those who are subject to their EU User Consent Policy. The recommendation includes reviewing your use of third-party ad servers and/or pixels with vendors that are not part of the Ad Technology Provider Controls to avoid unnecessary delay and breach of the regulation.

 

Other Important details about Google AdWords Updation

  • In case you are using Google Analytics 360 or DoubleClick do the review and/or accept data processing terms available in each account you manage.
  • For Google Analytics (Standard or 360) review the retention controls of data so as to allow you to manage how long your user and event data is held on Google’s servers. Data deletions will then be processed by the company based on your settings from May 25th.

In case of any further queries, one can visit the official Google Help Center Page.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

first step to hire android app designer for increasing your digital presence. Some rely on the reference to others while many roam around browsing several websites to get quotations for the same.

Tips To Keep In Mind To Hire Android App Designer

You must wonder what should be the first step to hire android app designer for increasing your digital presence. Some rely on the reference to others while many roam around browsing several websites to get quotations for the same. But hiring an Android app designer is a process which has to be carefully undertaken to ensure that whatever work you require of them, is easily and flawlessly delivered. Here are some essential tips to keep in mind before hiring an expert for app designing.

 

  1. Do Your Research
    Do your fair amount of research on which company has a good reputation, what is their profile, how many clients have they served and how is their monetary requirement. You can acquire these details from the internet or ask your closest friends and acquaintances for references. Once the list is ready, move on to the next step.
  2. Decide Your Parameters
    Make a list of parameters that are important to you. If you are just starting then money is very scarce and you need someone who’ll do a good job in less expense. If you are looking to move your business online quickly, time is of importance and your main parameter would be to find someone who is efficient. Decide your list of parameters and shortlist the companies accordingly.
  3. Focus On Their Work
    No matter what your priority is, always focus on their previous work and profile. It speaks a lot about their experience, quality, and skill of executing the job. Look for someone who has already delivered many projects or varies types. The last point is important too as it reflects the amount of creativity that they can instill in making your app appealing or user-friendly to the customers.
  4. Have A Call Or A Meeting
    Have an initial call or meeting with the shortlisted companies to give them an idea of what you want and how much will they charge. By now based on the research even you get an idea of how much is okay to spend on an app. Talk to them and gauge how easily can they understand your need. This will help you decide on one company. Although, one thing you must keep in mind is quality work must be always paid well. So if you are looking for a good job, you shouldn’t work on saving money but be willing to spend a little more if needed.
  5. Decide Your Pick
    Now that you have all the information you need, you are in a position to decide on a company which
    – Understands just what your company needs
    – Is creative with all its clients
    – Has a very good work profile
    – Has a good reputation for delivering on time
    – Is easy on the pockets
    – Provides guarantee of good work within the deadline

 

Once you are done with all these, you can easily point out the best android app developing expert for you. Win Infosoft is an expert in developing android apps with skilled personnel and expertise. Contact us if you want to take your business to another level and get yourself an app.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Boost your business with android app Designing

Boost Your Business With Android App Designing

Today, Android App Designing is one of the most wanted tasks when you boost your business or set up a start-up. Sometimes, the nature of the business demands you to develop an app even before you set up the rest of the structure. Educational, gaming, e-commerce and many such businesses rely on the sales they’ll gain from a primary accessible source which is an app.

Why an application?
Studies show that by 2017, 2.34 billion people used smartphones.
This opens a huge market for enterprises to target. A great number of people are watching their phones for the latest updates, news, and features then they are at the hoarding at the corner of the street. Catching a customer’s eye has never been easier with just simply designing an app they can download on their phones. This easy access to customers has forced almost every business to make their digital presence felt. Websites that are mobile friendly for users are useful for enterprises that have products to sell or information to give. However, apps are a must for businesses whose primary source of income is based on the behavioral patterns of customers on their phones.

Android app development is a primary task
Overall in the world, there are over 1.4 billion active Android phone users.
Although several countries have iPhone as a dominant company, the majority of the countries with the highest populace in the world are dominated by the android market. Similarly, in a country like India, the mobile phone market is divided between iPhone, Android and One plus users highest of which even today remains Android. A major reason for this can be attributed to the fact that it is cheaper in comparison to other phones. This is why developing an Android app is important if your company needs an app to run the show.

Android app designing
Several third-party companies offer designing services but only a fewer are able to give you the best quality app designing services. The secret lies in the way an Android application is built. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

 

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a testing
  • Find bugs related to it and fix them
  • Release it to the world.

 

Though the tasks seem simple they require the utmost attention to detail and precise coding. Android app development is a niche area which is why very few companies are known to be good at it. One of it is Win Infosoft that has many satisfied clients with requirements of an Android app. Our technical team and expertise of years allow us to provide quality work with ease. This means only one thing, the job comes to us naturally.

If you are someone looking to hire someone for android app designing to contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones.

Apple Has A Huge Market – Says iOS App Designing Company

Working in the industry for several years now, an iOS app designing company says Apple has an equal market just as Android. The whole world is divided into segments of markets for the operating system for smartphones. While the majority of the world uses Android for its easy availability, user-friendliness, and smart prices, iOS has an almost equal market too. A good number of people in every country and a majority of people in the US use Apple iPhone as opposed to other smartphones. This trend is seen due to various reasons, some technical and others social. Here is why investing in iOS app development is as fruitful as Android.

Why an iPhone?
Studies indicate the number of people who use iPhone is a whopping 505 million active.
This number is a little too huge to ignore if you are a business. Users all around the world use an iPhone for various reasons but two of the biggest influencers in the market are: better performance and status quo. The iPhone built by the parent company Apple is said to be superior in technology when it comes to speed and performance in comparison with its counterparts. The phone has a separate RAM only for operations which remains unaffected by the amount of data the phone stores. Add to it an enormous capacity of data storage, one cannot help but drool. Although the apps have to be paid for in this phone, it’s superiority in RAM usage, speed and longevity gives it an edge over other phones especially Android.
Because it has a good technical background, it comes at a price. Today having an iPhone no matter what age it was manufactured at, is seen as a sign of class. People also buy it for keeping up with the trends in the market which is why Apple has a growth spurt every time it releases a new model.

iOS app designing
Because it has a huge market, companies cannot simply ignore apps for the Apple store. A majority of your customer base is divided in Android and iOS which is why one must also focus on designing an app for iOS. It requires hiring experts who know how the technology in the phone works and to make the best use of it. The process is not completed overnight and requires the hard work and dedication of a team to achieve the following tasks.

  • Determine the objective to be fulfilled, customer demographics and research on the need
  • Invest in User experience to make the app user-friendly
  • Work on User Interface to give a better performing app.
  • Coding, coding, coding
  • Run the app as a test
  • Find bugs related to it and fix them
  • Release it to the world.

It is one of the most important tasks to be undertaken and hence must require experts who have years of work and skill to do so. Win Infosoft has been working in the field for years now and has a skilled team to ensure you get the desired result. If you are looking for someone to design an iOS app for you, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

Is Your Social Media Declining? – Here Is What You Can Do About ItIs Your Social Media Declining? – Here Is What You Can Do About It

Is Your Social Media Declining? – Here Is What You Can Do About It

As a business and that too, a growing one, it is understandable that one may not be able to invest as much in social media. This has become a necessity, however, ever since the Facebook algorithms changed and organic reach now seems impossible. In 2016, the number of organic reaches on Facebook declined by 52%. This means one cannot reach the number of customers it did before only base on your content.  Every post which appears on your timeline has to be boosted by some amount so that it reaches the audience it is supposed to. If you are facing a rapid decline in the number of organic reaches for your company, here are some pointers to help you come back in the race.

Unique content for each platform:

Understand where your audience is. It makes no sense to take your audience away from a social media that they love interacting in. Reports show that more and more consumers share media on their favorite social media platforms and network communities. Delivering them with the content directly in their comfort zone is one way to ensure organic growth.

This is also commonly known as distributed content strategy. Create unique content for each platform. Instead of redirecting the customers to your blogs on the website each time, create a visual image with the basic gist of the link if they wish to see more. This works tremendously for platforms like Snapchat and Instagram. For other platforms like Twitter and Facebook, one can use the blog links to redirect them as it does not really take them away from their network.

Every once in a while feature someone else’s content:

The traditional belief is that if you constantly keep sharing your own content and push it across, your consumers will finally be attentive to everything you have to say. This is somewhat wrong. Social media is all about being social which means the users expect their brands to be social as well. The key is to understand what clicks with your customers and sharing or featuring that content every once in a while. As long as the curated content does not go against what the brand stands for, it is okay to look at what others are posting that is liked to buy your consumers. Sometimes, it is okay to share an article or blog of some other company that has valuable information about the industry, it showcases your thoughtfulness and willingness to stay up to date with the industry.

Study algorithms:

You must have noticed that once you log in to any social media platform, the news feed contains posts and content based on the previous engagements you had on the social media. As a marketer, it is useful to understand just how these algorithms work to be able to provide a specific strategy that increases your customer base. Algorithm insights for some of the platforms are:

  • Facebook posts are ranked such that posts by family and friends are featured first followed by information posts and then entertainment.
  • For Instagram, the posts are based on your interest in a particular content, how likely you are to respond to a particular post, your relationship with the user who posts and the regular timeline.
  • The feed is customized based on your preferences and features the best tweets on the news feed while you were away from the app. The company is still working on how to make the algorithm perfect for recognizing the best tweets for an individual user.

Keep your content budgeted:

Social media ads, sponsored and boosted content are the best way to reach your audience as the organic reach decreases. A report by Nielsen Brand Effect found that among the 475 social media campaigns they evaluated, Instagram proved to be a better choice of an ad as much as three times. It showed that the ads on the app were more memorable for people thus making them far more likely to click on the ads. Here are some reasons to use advertising on social media.

  • Get higher conversion rates:
    Ads help you target the people to whom the ads must be sent to. With greater options on the area, demographic and when it goes out, it is easier to send ads to specific groups that can potentially buy your product.
  • Create different ad types:
    Facebook provides us with a range of ad types to produce like the slideshow; carousel, video etc. use every ad type and see which one works best for you.
  • See results:
    Get specific data on which ads are giving the most leads and which are engaging for your customers. Get a report on metrics that are important and your top performing ads.
  • Make it mobile friendly:
    About 80% of the social media users access them through their smartphones. Create ads that are friendly for the website as well as mobile.

Use these tips to tweak your social media a little here and there and you will find a considerable increase in the engagements of your customers with the brand.

About the author:
Win Infosoft is a digital marketing agency that provides marketing services in SEO, SMM, PPC and services in Mobile app development and website development.

Air-Gapped Computers Can Exchange Data Via A MOSQUITO Attack

Air-Gapped Computers Can Exchange Data Via A MOSQUITO Attack

Air-gapped computers which were believed to be the most secure kind of systems can be hacked too according to a new study that has emerged recently. Though the idea has been here for a long time and the same team demonstrated how hackers can listen to private conversations via reversed headphones in air-gapped computers. This has brought a series of questions forward as to how do they do it and what are the probable solutions to avoid such attack.

Air-gapped computers

This is a security measure which is employed on one or more computers in an isolated environment. This is done to avoid interference, attacks or hacking via the public internet or even local network. The idea is separating the computer systems physically with no connection to each other whatsoever. The only way to interact these computers with one another is through USBs or external devices. This security measure is taken up when the computers contain sensitive and classified data that one doesn’t want to be shared out of the setting of the system. Up until recently, these were believed to be the safest way of storing data. After the demonstration of the possibility of tapping in air capped computers, now the team has established even data can be exchanged in such systems. This has released many questions.

The MOSQUITO Technique

The technique by the team of researchers in Israel’s Ben Gurion University has been named MOSQUITO. This technique reverses the role of a passive speaker (Headphones or earphones) into a microphone. The team in their research revealed that in the absence of a microphone or even if it is muted or tapped off, a headphone can covertly be reversed to be used as a microphone. This is possible as some headphones, earphones, and speakers are responsive to the Ultra Sound range of 18KHz to 24KHz, they can be reversed. Such inaudible ultrasound waves can be easily used to listen to secret communication between a speaker to another speaker.

The Cyber Security Research Center of Ben Gurion which was led by a 38-year-old Mordechai Guri made two speakers talk via ultrasound waves despite a high-level f isolation. The team in one of their proof-of-theory videos explained a scenario where 2 air-gapped computers are infected by the malware but cannot exchange the data physically thus slashing the attacker’s objectives. In this attack case, a speaker to speaker, speaker t headphone, and headphone to headphone case was conducted using the MOSQUITO technique. The results were astounding.

“Our results show that the speaker-to-speaker communication can be used to covertly transmit data between two air-gapped computers positioned a maximum of nine meters away from one another,” the team told.  “Moreover, we show that two (microphone-less) headphones can exchange data from a distance of three meters apart.”

What is more amazing is that the team found a rate of 10 to 166 bit per second exchange rate of data when loudspeakers were used in 2 air-gapped computers 8 meters away.

Ben Gurion is a known name in partaking covert experiments to target the air-capped theory. Their research as enlightening as it also includes several other bases:

  • an aIR-Jumper attack that steals sensitive data from air-gapped computers with the help of infrared-equipped night vision CCTV cameras.
  • DiskFiltration can steal data using sound signals emitted from the hard disk drive (HDD) of air-gapped computers.
  • Transmitter technique uses noise emitted by a computer fan to transmit data.
  • GSMem attack that depends on cellular frequencies.
  • USBee can be used to steal data from air-gapped computers using radio frequency transmissions from USB connectors.
  • AirHopper that captures keystrokes by turning a computer’s video card into an FM transmitter.
  • BitWhisper which depends on heat exchange between two computers to invisibly exchange passwords and security keys.

 

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

 

 

5 Unknown Facts About International Women’s Day

5 Unknown Facts About International Women’s Day

International Women’s Day is celebrated March 8 every year as an ode to all the women across the world and to celebrate their achievements. Today even companies make special provisions and policies to ensure women are empowered to keep their best foot forward. The road to equal rights for women has been a difficult one and it started more than 100 years ago. Here are some lesser-known facts about International Women’s day

  • The day was originally called International Working Women’s Day and was first celebrated on 28 February in 1909. This was to commemorate a strike that happened a year ago in 1908 which saw a whopping 15,000 women workers from the International Ladies’ Garment Workers’ Union. These women included even immigrants from many parts of the world and came to organize the march in New York. The women organized the March for equal social and political rights.
  • The first-ever official international women’s day was celebrated 4 years after the first one in 1914. The day was March 8 because it was a Sunday and maximum working women had the day off to march in the city and organize activities for spreading awareness. The day has been celebrated as International Women’s Day ever since.
  • The day was named a holiday in the Soviet Union in 1917. It was celebrated in most socialist movements and communist countries before UN went ahead and adapted it in 1977. UN officially recognized 8 March of each year as a day dedicated to women. Now, since 1996, the UN gives a theme to each year’s IWD. This year’s theme is “Press for Progress.”
  • The UN specifies and defines International Women’s Day as “a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. It is an occasion for looking back on past struggles and accomplishments, and more importantly, for looking ahead to the untapped potential and opportunities that await future generations of women.
  • The amazing fact is that many countries have declared this day as a holiday which includes Vietnam, Cambodia, Afghanistan, Zambia, and Mongolia. There are other countries that give the holiday only for women and this list includes Nepal, China, and Madagascar.

It is true women are an important part of the world, half of the human population on this planet comprises of women. It is therefore imaginable that the contribution that each and every woman will bring to the society will double the level at which we are today. Accepting them as equals and ensuring no discrimination can lead to a healthy economic, social and collective world.

 

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