An A-Z Dictionary For Android App Designers In India

An A-Z Dictionary For Android App Designers In India

If you are someone who aspires to be an Android App designer in India, staying at the top of Android development updates is important. The industry is changing every second and so to increase your chances of success as a designer, you have to be aware of certain aspects of developing an app. We have compiled a list of tips that you can adapt to ensure success in the field.

  1. Stay On Top Of Latest Trends:
    What your customers expect from you is whatever it is available in the market. Staying updated on the trends can help you give the customers features that they want. And as the industry develops every second, you need to know your available options before generating an app.
  2. Stay Ahead At The Design Front:
    Your creation impacts the user the very first time they see it on Google Play. Around 2.2 billion apps are stored on Google Play. How can your product stand out and grab attention? It depends on its design. Google also has guidelines on designing but do not keep it secondary.
  3. Participate In Communities:
    Communities are a good place to share ideas, meet similar people and probably even get job offers. People have found business partners through communities. But most importantly, if you have a question or a doubt, there is at least one person who has the answer to it and they can only be found in communities.
  4. Listen To Your Users:
    After you are done making an app, the work that remains is to keep improving it. Users actively leave reviews about the problems they face which can be an opportunity for you to improve it. Always listen to your users to make the product better every time.
  5. Have Faith In Your Idea:
    In case you are an independent designer, note that whichever app you make, it should be either revolutionary or a simple app with added value. Do your research and know what investment will go into it. Keep on going to achieve what you want.
  6. Be Your Own Critic:
    Believe in your idea but at the same time criticize your own work. Does it help your users or is it just another app they can do without? Make your creation useful by solving their problems and making their life easier.
  7. Make A Portfolio:
    While working on app designing, ensure you keep on building your portfolio. It is important as it reflects what you can do when designing apps. Keep all the important features and designs of the products you have previously made. This also helps you to get new work of different field to broaden your horizons.
  8. Test Frequently:
    Test your app as much as you can. It gives you the confidence in your own product before you release it to the market. It is also a great platform to find bugs and report crashes before it hits the play store. Constantly work on the UX and UI.
  9. Study The Android Market Carefully:
    Before you begin your development process, understand the Android market first. It is true that Android dominates more market than any other OS. But it is also true that the users don’t really feel like paying for apps. Therefore, you might have to look at a freemium model while designing. Mostly apps downloaded are games which have the highest downloads thus giving a window of revenue.
  10. Research On Your Competition:
    Before starting off with your project, look at similar apps that have been released. Learn from them and test what additional features their product needs, that you can fulfill through your app. Learn about their business model to help put a price on your product.

Gaining success as an Android Developer is surely not easy but it is definitely not impossible. One can reach heights if they simply keep in mind the tips mentioned above.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

What Makes Content Marketing Different From SEO? - Win Infosoft

What Makes Content Marketing Different From SEO? – Win Infosoft

As a digital marketing agency, we get a lot of service requests for a wide range of products we offer. While many are quite distinct in their work like web development, SEO and WordPress set up, others are quite similar and have a minute difference. Many find SEO and content marketing to be somewhat the same thing. There is some difference between the two to understand which, we’ll have to look more closely at what they are:

Search Engine Optimization (SEO)

It encompasses anything and everything you have to do in order to give your site and it’s content exposure in relevant searches typed in engines like Google. A lot of its work includes optimizing the elements in the site page, using local keywords in content, improving the user’s experience, creating links that are high quality and maintain social media presence. All of these strategies when put together with help your site gain rank on the search pages whenever the industry related words are typed in the search bar by a user.

Content Marketing

This, in a narrower spectrum, deals with the site itself. It requires the addition of content that may attract new users and deletion of content that is now irrelevant. New pages are added to experiment and understand if the user needs it. Moreover, the job is related to creating blogs, articles, newsletters, infographics, videos etc. The main objective is to push the user by attracting them to the site and sending them to the sales department that helps in turning potential clients into the conversion of sales.

Content marketing and SEO have a mutual relationship in a way that whatever happens to the content, affects the SEO and vice versa. If the content uses appropriate keywords in the articles, it will attract more traffic and the chances of the site to rank higher are more. Also, if the strong content is added to the site, credibility is increased hereby boosting the SEO of the site.

Difference between SEO and Content Marketing

The two things differ significantly in the following 3 ways

  1. TARGET AUDIENCE:
     In content marketing, you have to think about what the user wants to read and whether what they ask for is a problem your site can solve. It is important here to be the answer through whichever media seems the best, infographic, video, pictures etc. Yes, your content has to be optimized using keywords but it should not drift far away from what is relevant to the user.
     On the other hand, SEO is all about making your site relevant through constant monitoring of search engines and crawlers. While many say the people behind it are human too, the scales on which the site is weighed are not overlooked by humans but algorithms. Your site may be the best but the wrong title, keyword, description and other code-related elements go wrong, your site won’t be visible.
  2. APPROACH:
     The two differ heavily in approach too. While SEO is more analytical and is based on numbers, content marketing has no formula.
     SEO requires constant monitoring for which Google Analytics is the best. It tells you where your performance is lagging and how can you overcome the obstacles. It tells you which keywords to analyze, which tools and sites to dig and also suggests opportunities to gain higher traffic and site rankings.
     On the other hand, content marketing is more of guessing, trial and error game. You have to understand what would you want if you were the user and provide them with just that. This means you’ll have to work hard t make attractive and strong content that gains new users.
  3. VALUE:
     The value added by both is almost the same. Where on one side SEO is responsible to direct the oncoming traffic to your site, content marketing has the responsibility to keep them engaged on the site.

Do you need help with developing SEO for your business? Win Infosoft provides a variety of services in SEO and content marketing. For more details, contact us today!

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.

The Rise Of Android App Development – Android App Designing Company

The Rise Of Android App Development – Android App Designing Company

Every Android app designing company today has an advantage over the other OS app developers. This can be simply because Android dominates a good 70% or more market in the world. And why not? The simplicity, the design, the UI, and friendliness allows it to be used hassle-free in almost every gadget. From smartphones to tablets to even Television today. But around 5 years ago, android app development was considered complex. Even the simplest of applications needed a lot of work for an Android OS.

  • The IDEs were full of bugs. The official ADT for Android was called Eclipse and could drive the developer mad in a matter of just 10 minutes. It was slow and not so friendly for complex applications.
  • The difference in OS fragmentation a few years ago caused a lot of issues. Gingerbread 2.3.7 had a market share of 15-20% but the OS was undergoing a huge transition into Ice Cream Sandwich which was the version 4.0. It had new sets of UIs, different screen densities, new APIs for devices and more. Making apps for both the different versions at the same time was lengthy, leading to more bugs and crashes.
  • Emulators were painfully slow. Because the apps were supposed to run on every Android device, buying 20 different gadgets for testing every time was also not pocket or time friendly. However, the time taken for an app to deploy in the standard emulator was very long.
  • Development tools did not allow the apps to look as appealing as they did for iOS. The apps were static and the UI was not at all interesting. If one wished to even add more colors or animation, the Gingerbread version downed all the hopes at once.

In recent years, Android development went through a huge number of drastic changes that it was easy to lose track of at least one of them. The industry went through several developments, with new hardware, new software (Gradle, Android Studio) ad new OS (Android Lollipop 5.0). From manufacturers to developers and even Google, everyone had one goal. How to make Android OS simple, be improved and how can the development process be better? Certainly, this question received a load of answers but some of the few changes made to the industry are:

    1. ANDROID STUDIO
      After years of struggling with the buggy ADT plugin, finally, a stable developing platform was introduced. Android Studio Version 1.0. The Eclipse plugin was let go of and all the apps were migrated to AS.
    2. GRADLE:
      Replacing Apache Ant, it is a project automation tool for Android applications. It gained popularity among developers as one can automate almost anything through it. It included incrementing build numbers, defining external dependencies, dividing our apps into different flavors, signing with correct configuration and much more. It is also used extensively for maintaining project settings which makes it an administration tool too!

 

  • LOLLIPOP:
    Every part of Android went through some development or modification to make Lollipop. It made the UX and UI development easier. However, updating the old versions to Lollipop was a bit of a task but it was soon fixed.
    Google had famously said Lollipop was the biggest improvement to Android OS since the beginning of Mankind.

 

    1. ANDROID HAS SPREAD:
      Today Android is practically everywhere. It is on smartphones, tablets but has also expanded to watches, cars, and television. Anything that can hold a small microprocessor can easily run on Android making your life even better.

 

  • INCREASED QUALITY OF SMARTPHONES:
    The latest developments in Android has led to an increase in the quality of smartphones. Years ago, Androids were cheap but slow compared to the then Apple phones. But today, Android is one of the fastest with even companies trying to improve it each second.

 

Motorola (Now a subsidiary of Lenovo), changed the market with its new range of Android smartphones which changed the game completely. Now faster, better and efficient phones were available at cheaper rates. How does Android evolve in the coming few years, it is for us to see. But one thing is for sure, as it dominates the market and our gadgets, Android OS has made our digital lives easier.

About the author:

Win Infosoft is a Digital Marketing agency with years of experience in providing the best possible services in PPC, SEO, SMM, UX, UI designing Website and App developments. If you are looking for someone to convert your website into HTTPS, contact us today for a smooth transition.