What Should Be Your Social Media Marketing Goal?

What Should Be Your Social Media Marketing Goal?

If you are not considering the ROI coming from social media marketing, then maybe you should. Social interaction with customers is not usually seen as something tangible and in many companies, does not really help in conversion and sales. But developing such strategy with your digital marketing agency can definitely provide you with results that are in the direction of your business goals. The objective of your strategy can differ based on the need of the company. And whatever the objective, it will always move towards increasing the chances of your business to boom.

Many companies have different SMM goals but some of the major of them are listed down here:

  1. Brand Awareness:
    Based on a recent report, in the study of 522 companies, almost every 3 out of 4 companies had their short-term SMM goals to increase brand awareness. It is a very good channel for doing so as engaging content, videos, pictures, and interaction have been very crucial in building a brand name. Hence, if you think your business needs a little more exposure, the strategies your agency makes can all point towards this.
  2. Lead Generation:
    For other companies, getting data and lead generation is the second highest SMM goal as per the report. The data is very useful for marketing and conversions which are why experts rack their brains to think about ways in which potential customers might give up their contact information.
  3. Customer Loyalty:
    This is majorly for companies who already have a brand name. But as the saying goes, out of sight out of mind, Social media is the virtual reality where everyone visits every once in a day. And what better sight to see than your favorite brand engaging you with creative content. Social media goals directed towards customer loyalty is one of the best goals a company can make for themselves for retention of customers.
  4. Sales:
    Although social media was not seen as a potential market for sales after Facebook and Instagram started Ads, the market has risen by leaps and bounds. Companies have seen a lot of conversions especially in e-commerce which is why if your needs include conversion, SMM strategy for it can be considered.
  5. Customer Service:
    Though only 17% of the 522 companies in the report mentioned above had customer service as a goal, social media is a good platform. Today companies are more accessible on Facebook and Twitter than they were with their email IDs and contact numbers. Which is a good and easier way of keeping in touch with your customers.

One only has to decide which SMM goal suits them the best for time being of course. As time passes, the goals might change with an increase in brand awareness comes the need for customer loyalty and service. Wininfosoft offers SMM services in the digital marketing arena and has one of the finest experts in developing social media goals with you for your company.

An amusing week – Digital marketing trends in the past week

An Amusing Week – Digital Marketing Trends In The Past Week

Every year, digital marketing trends are revised and compiled after 12 months of trending. This time, however, the past week in itself has seen changes in digital marketing statistics such that it is now changing the field and requires a serious change in our digital marketing plans. Here are some of the most surprising statistics in digital marketing that we saw past week.

  1. More than 50% of the British use Ad Blockers:
    From a survey of 2000 adults in the UK by Affilinet, more than half of the internet users use ad blocker while browsing. Also noted here was more men use it than women. Some of the reasons cited were that the ads were annoying, intrusive and irrelevant.
  2. 39% of teenage YouTube users say it has too many ads:
    This is a survey in the US where there are more YouTube users than Facebook. And only 11% of the teens thought that there are too many ads in Snapchat and Instagram. The age reference here taken was between 10 – 17 years old.
  3. Around 3.4 billion pounds is abandoned in the shopping basket.
    This was found from a survey by Barclays. It noted that because of jumping from mobile to desktop for making a purchase, British adults left around 3.5 billion pounds’ worth of items in their online shopping carts. This was because many felt there weren’t many delivery options and a good number thought the discount would be a good incentive.
  4. Mobile payments are on the rise.
    This survey focused on the number of internet users making online payments. It found that in the US 6% of the people made online payments in 2014 which tripled this year to 17%. A similar trend was seen in Spain, Italy, UK, and Sweden.
  5. Rise in Netflix users:
    Over 37% of internet users use Netflix and the company runs Majority of the market in comparison with Amazon prime. The only market where they run head to head is in Asia Pacific with almost the same number of users for both.
  6. 60% of digital publishers auto play their ads:
    Auto play is frowned upon by customers every time and is considered intrusive. However, this doesn’t stop many digital publishers to auto play their ads.
  7. Consumers are most annoyed by disruptive ads:
    A survey by Inskin Media has found that 28% of the respondents are annoyed by pop up ads, 26% are bothered by ads that are placed in the middle of the screen and at least 18% responded they don’t like ads that delay page loading.
  8. Brand activation revenues to reach $357bn in 2017:
    Revenues in content marketing, influencer marketing, and experiential marketing jumped up in 2016 which led to revenues from brand activation. It is therefore predicted that the brand activation revenues in 2017 would be $357bn.

Wininfosoft is a digital marketing agency that provides you with services in SEO, SMM, PPC , Website and app development along with keeping you updated with the latest news in the field.

Top6 Programming Languages

Mobile App Development – Top 6 Programming Languages

Today mobile apps have become somewhat a must for business and its productivity. It is implied then that the mobile app development industry has grown by leaps and bounds in the past few years. If you run a successful business, you might have hired professionals to do so. In case of startups, developing an app is the first step to make the business visible to the customers. Which is why if you are now planning to start off, choosing the most appropriate programming language is important. Here is a list of top 6 app programming languages that you can choose from.

  1. HTML5
    By far the easiest language for programming, this language has many advantages. Data types are simple to insert, it keeps in account the different screen sizes levels the playing field of browsers. However, it is still just a proposed standard. It is cost effective and is able to develop from a previous HTML version and so can be helpful for companies already having their own apps.
  2. Objective C-
    This is the programing language being used currently by apple for all its iOS. Every Mac and iPhone is equipped with that iOS. The language has led to good graphics, input and output features and display. However, the company is now planning to start programming in another language Swift.
  3. Swift
    This language is now becoming a part of the framework in Apple products. Developers are now shifting towards it as it works with Objective C- very well but eliminate all security vulnerabilities that come with Objective C-. It is the latest language and app developers should start using the programming language for more companies want to shift towards a better version of their apps.
  4. C++
    The language worked very well even before the smartphone and still provides a very robust structure for the apps. It is still used for various Windows and Android based applications. It allows apps to run on every possible platform and therefore is probably preferred over every other language.
  5. C#
    The language is used majorly for developing Windows phone apps. The phone initially released by Nokia did not appeal to many users but it works for the programmers in Microsoft (Microsoft bought Nokia a while back) now like Objective C- works for Apple.
  6. Java:
    Is still one of the most preferred languages which are owned by Oracle. It is best for Androids and is run in two different ways, in the browser or a virtual machine which works without a browser.

It is, therefore, a decision to be left of the company whether they want apps on every operating system or a selected few. WinInfoSoft is a digital marketing agency that works with clients for customized app development frameworks. Contact us for more details.

Data-Security

Glass Substrates For 20TB Hard Drives-Latest Technology

Data security and storage has been a topic of discussion since long and there is a constant search for latest technology that eases the process for us. While hard drives have been around for a while companies are now daring to innovate in technologies to make their products more efficient. For now, we can look forward to hard drives enabling the user to store 20 TB of data on a single hard drive which is a boon to many. This means the end of the constant struggle with HDD handling in big numbers. Here is how big companies are looking at delivering on their word.

A new inclusion of glass substrates has been suggested instead of aluminum. Today only laptop drives use glass substrates and haven’t yet been used for external HDDs. However, glass substrates have various advantages over aluminum.

  • To start with glass is more rigid than aluminum which means the platters can be made thinner and lighter.
  • They are smoother and flatter than aluminum allowing them to be packed tightly.
  • They expand less under heat which means they can withstand more thermal pressure.
  • The amount of energy used to spin the glass platter would be very less due to its lighter weight than an aluminum platter.Companies like Hoya have already begun prototyping by achieving platter thickness of 0.5mm and 0.381mm which is less compared to the current ones used which are 0.635mm. While platters require space between each other and a gap between the next platter, this innovation reduces the space taken up by the previous platter by around 40%. This means more space for platters, therefore, increasing platters in the same storage capacity. HAMR (Heat Assisted Magnetic Recording) is to be used in glass substrates to enable better writing on the hard drive with a laser. Seagate, one of the top companies is already planning to launch HAMR HDDs in 2018 and come up with 20TB hard drives by 2020.

    Even though with the increased demand in cloud storage, security remains a major concern which is well taken care of in external drives. Now the demand has decreased and the storage capacities of HDDs will increase the appeal of these drives. Businesses will therefore not shy away from investing in glass substrates even if they are higher in price. No matter how much SSDs are used, they cannot reach the level of 100 or 500TB capacities something HDDs can. Also, the need for storing data doesn’t seem to be going down anytime soon as data increases every second. Which is why Hard drives have a long way to go with frequent changes to keep up with the need of the time.

    WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, website, app development, content marketing and more. Contact us today to get a quote.

Black and Yellow Presentation 1

10 APP DEVELOPMENT TRENDS IN 2017

If you are someone who has just started out a venture, you might have considered rendering App development services. Today to have a successful business one must have an accessible app that helps their customers browse through the products. This importance was realized soon as more and more people started opting for apps instead of browsers. Which is why we compiled a list of 10 very important app development that’ll leave a mark in 2017.

  1. Small Businesses Can Boom:
    Small business owners will have a lot of online presence this year. With wanting to be available on every platform possible, the young entrepreneur looks for rapid app development tools and a community which makes the process smooth. The sales of apps are said to have a boost this year.
  2. Increased Online Security:
    With sales of products online and payment gateway portals almost everywhere, security has the be the most important aspect. Advanced encryption, HTTPS, and SSL will be crucial in ensuring they remain safe.
  3. The Trend of Instant Apps:
    Google has now made it possible to search for the desired app and play it without installing make this concept a rage amongst many. Instant apps have gorgeous interfaces to make the user experience the best, all you require is an android smartphone and internet connection.
  4. Augmented Reality:
    Smart apps with augmented reality give an all round user experience making it appealing to the masses. This is set to boost sales of the product due to its interaction and engagement of the crowds.
  5. The Process of Rapid Deployment:
    Businesses before have used HTML to suffice the need for singular tasks that do not have many features. But today the apps have the service of rapid deployment of extra features for project collaboration. When used, this can increase the performance and effectiveness of the businesses.
  6. Apple and Swift:
    Apple iOS mobile apps are made by Swift programming language which has found appeal with many programmers due to its high performance. This gives good competition to the conventional languages like Perl and Objective C-.
  7. Big Data and Mobile Apps:
    Experts see a rapid and important collaboration between mobile apps and big data. We know how big data and mining have helped store and access huge amounts of data for companies to be able to service and perform better.
  8. New Mobile Payments:
    Now you can not only pay using Debit, credit cards and PayPal but Google, Microsoft, Apple, and Samsung have come up with innovative ideas to make payment even better. Even though there are security concerns analysts have a lot of time this year to gauge whether these modes of payments really work.
  9. Cloud Interaction:
    With the great innovation of cloud storage, now apps would not require internal storage of phones to store data. Instead, they will be storing all that data online which is all set to be used this year. It includes browsing, messaging and smart apps too.
  10. AR & VR Will Show Some Magic:

    If you are a little aware of modern mobile app development trends, then Augmented Reality(AR) and Virtual Reality(VR) apps are nothing new to you. In 2016, AR & VR  have been revolutionary in gaming and entertainment industry. Games like Pokemon Go, iOnRoad, Sky Siege and myNav are bright examples of AR games whereas,  VR devices like Samsung Gear VR, Google Cardboard, and Oculus Rift are gaining popularity.

The year for mobile app development is full of new features, services, ease, and promises. With the use of artificial intelligence in store for the future, the coming few months are promising for every business alike.

WinInfoSoft Pvt Ltd is one of the leading digital marketing agencies with a history of happy and successful impact stories for years. We are experts in SEO, PPC, Website, App Development, Content Marketing and more. Contact us today to get a quote.